ST provides brands with guidance on how best to implement NFC tags
KNOWLEDGE CENTRE: A comprehensive guide to using NFC tags to create engaging consumer experiences is now available to download from the NFCW Knowledge Centre... More
Engagement
Google Pay drives user engagement with Go India travel game
Google Pay users in India can now earn rewards by taking part in a digital travel game and collecting ‘tickets’ for a virtual journey around the country every time they use the mobile payments service on either their Android or iOS device... More
Poste Italiane adds QR code payments to Postepay app
Italy’s national postal service provider has added QR code-based payments to its mobile payments app, to support the country’s transition from cash to digital payments... More
Piedmont vineyard picks NFC screw caps to fight fakes
A family-run vineyard in Italy has become the first in Europe to use NFC-equipped screw caps on its bottles to protect buyers from counterfeit wines... More
California winemaker to use NFC to provide buyers with a ‘farm-to-table’ experience
Böen Wines is to use NFC tags incorporated into all its bottle caps to let customers easily access information about where and how their wine was made, get advice on food pairings and “share their own experiences with Böen within the platform and via social media”... More
Mastercard pilots blockchain product provenance platform
Mastercard enables luxury shoppers to purchase with confidence — Mastercard — “Consumers will be able to shop the exclusive Rodarte pieces at Fred Segal Sunset with the ability to scan a QR code on the garment’s tag to trace each step of the product journey. Consumers who purchase from Fred Segal’s online store can learn more about the product journey and verify authenticity by scanning the QR code when their package arrives at home.”
Seppeltsfield Barossa adds NFC tags to wine bottles
Historic Australian wine estate Seppeltsfield Barossa is adding NFC tags to the bottles of its new Grounds range of wines, to guarantee the product’s authenticity and verify that the bottle has not previously been opened... More
Kilchoman to add NFC tags to whisky bottle labels
Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”
Kroger grocery stores to accept Chase Pay mobile payments
Kroger and Chase Pay announce mobile payment partnership — Kroger — “The Kroger Co is teaming up with Chase Pay — the digital engagement wallet from JPMorgan Chase & Co — to offer mobile payments starting with select retail markets and ecommerce programs in 2018… Through the partnership, Chase’s 65 million customers will have an opportunity to use Chase Pay at Kroger for online and in-lane purchases.”
Half of US and UK consumers want more chatbots
Nearly half of mobile users in the US and UK (49%) say they would like more conversational chatbot and/or SMS messaging options with brands, research released by OpenMarket says... More
Italian olive oil brands integrate NFC for authentication and engagement
Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to customers’ smartphones... More
NXP and Guala add NFC security to wine and spirit bottle caps
PARTNER NEWS: Leading bottle cap supplier Guala Closures Group is working with chip maker NXP to develop NFC-enabled closures for wine and spirit bottles that will allow consumers to check the product’s authenticity and whether or not the beverage has been tampered with. More
Deutsche Telekom adds loyalty to MyWallet
Deutsche Telekom has launched the second version of its MyWallet NFC mobile payment solution, adding advertising and loyalty powered by Mozido... More
Norwich buses get Bluetooth beacons that deliver offers to passengers on the move
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones... More
Pepsi tests NFC for shopper marketing
Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More
UK city to run NFC, QR and BLE shopper marketing pilot
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
John Lewis backs tech startups
Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator... More
Duane Reade installs Bluetooth beacons in ten New York stores
New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to “foster greater customer engagement.”... More
UK retailer Argos pilots NFC marketing in 40 UK stores
UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent to their device... More
Thinaire combines NFC and BLE
NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device... More
