KNOWLEDGE CENTRE: A comprehensive guide to implementing NFC tags to provide enhanced consumer experiences in a wide range of use cases is now available to download from the NFCW Knowledge Centre... More
Purchasers of Straw+ suitcases manufactured by German luggage brand Stratic can now authenticate their purchase, access product information and receive offers and tips about packing by tapping an NFC chip embedded in the suitcase with their NFC smartphone... More
Consumers purchasing a limited edition of cosmetics brand Clinique’s Moisture Surge 100H moisturiser can now access a range of digital content and services by tapping an NFC chip in the skincare product’s packaging with their NFC smartphone... More
The NFC Forum has launched a series of graphics incorporating a Wayfinding Mark that can be displayed on NFC connected products, labels, devices and other locations in order to show consumers exactly where and how to tap with their NFC-enabled device to ensure “optimal connectivity”... More
Consumers purchasing beer, wine and spirits at outlets operated by Dan Murphy’s in Australia can now get product information and read customer reviews about specific products by tapping an NFC shelf label with their smartphone... More
PARTNER NEWS: STMicroelectronics has added two new Type 2 NFC tag chips to its ST25TN series that support privacy features such as digital signatures and are suitable for high-volume use cases including consumer engagement, brand protection and access control... More
Consumers purchasing bottles of Otaca tequila can now authenticate their purchase, access information about the brand and place further orders by tapping an NFC tag on the bottle cap with their NFC-enabled Apple or Android device... More
US consumers purchasing premium cigars manufactured by the Ferio Tego Cigar Co will be able to authenticate their purchase, access videos and information about the product and make additional orders by tapping an NFC tag embedded in the cigar box with their NFC-enabled smartphone... More
Swedish sportswear brand Houdini has added an NFC-enabled zipper pull to its latest One Parka waterproof coat that lets consumers who purchase the garment connect with the brand and access use and care guides, support services and other digital features with a tap of their NFC smartphone... More
Consumers purchasing specially marked bottles of wine produced by the Devil’s Corner winery in Tasmania will be able to enter a promotion and win rewards by tapping an NFC chip in the label or scanning a QR code... More
KNOWLEDGE CENTRE: A comprehensive guide to using NFC tags to create engaging consumer experiences is now available to download from the NFCW Knowledge Centre... More
Google Pay users in India can now earn rewards by taking part in a digital travel game and collecting ‘tickets’ for a virtual journey around the country every time they use the mobile payments service on either their Android or iOS device... More
Italy’s national postal service provider has added QR code-based payments to its mobile payments app, to support the country’s transition from cash to digital payments... More
A family-run vineyard in Italy has become the first in Europe to use NFC-equipped screw caps on its bottles to protect buyers from counterfeit wines... More
Böen Wines is to use NFC tags incorporated into all its bottle caps to let customers easily access information about where and how their wine was made, get advice on food pairings and “share their own experiences with Böen within the platform and via social media”... More
Mastercard enables luxury shoppers to purchase with confidence — Mastercard — “Consumers will be able to shop the exclusive Rodarte pieces at Fred Segal Sunset with the ability to scan a QR code on the garment’s tag to trace each step of the product journey. Consumers who purchase from Fred Segal’s online store can learn more about the product journey and verify authenticity by scanning the QR code when their package arrives at home.”
Historic Australian wine estate Seppeltsfield Barossa is adding NFC tags to the bottles of its new Grounds range of wines, to guarantee the product’s authenticity and verify that the bottle has not previously been opened... More
Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”
Kroger and Chase Pay announce mobile payment partnership — Kroger — “The Kroger Co is teaming up with Chase Pay — the digital engagement wallet from JPMorgan Chase & Co — to offer mobile payments starting with select retail markets and ecommerce programs in 2018… Through the partnership, Chase’s 65 million customers will have an opportunity to use Chase Pay at Kroger for online and in-lane purchases.”
Nearly half of mobile users in the US and UK (49%) say they would like more conversational chatbot and/or SMS messaging options with brands, research released by OpenMarket says... More
