What's New in Payments

Mastercard pilots blockchain product provenance platform

Mastercard enables luxury shoppers to purchase with confidence — Mastercard — “Consumers will be able to shop the exclusive Rodarte pieces at Fred Segal Sunset with the ability to scan a QR code on the garment’s tag to trace each step of the product journey. Consumers who purchase from Fred Segal’s online store can learn more about the product journey and verify authenticity by scanning the QR code when their package arrives at home.”



NFC World

Kilchoman to add NFC tags to whisky bottle labels

Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”


What's New in Payments

Kroger grocery stores to accept Chase Pay mobile payments

Kroger and Chase Pay announce mobile payment partnership — Kroger — “The Kroger Co is teaming up with Chase Pay — the digital engagement wallet from JPMorgan Chase & Co — to offer mobile payments starting with select retail markets and ecommerce programs in 2018… Through the partnership, Chase’s 65 million customers will have an opportunity to use Chase Pay at Kroger for online and in-lane purchases.”







NFC World

Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More






NFC World

Thinaire combines NFC and BLE

NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device... More