Dior unveils B33 sneakers with NFC
Dior has become the latest luxury fashion brand to introduce a product that uses NFC to link a customer’s physical fashion item to a digital twin... More
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FILA and Ninjas in Pyjamas add NFC to jersey for esports fans
Sportswear brand FILA has partnered with esports icons Ninjas in Pyjamas (NIP) for the launch of an athletic wear collection that includes an NFC-equipped jersey designed to deliver “a more integrated gamification strategy”... More
Chinese tea brand uses NFC tags to prevent counterfeiting and enhance customer experience
Customers purchasing special anniversary gift boxes of Chinese tea brand Halfism’s Fuding white tea can now verify their purchase is genuine, access detailed product information and receive coupons towards future purchases by scanning an NFC tag embedded in the product’s packaging with their NFC smartphone... More
Balmain adds NFC tags to Pokémon clothing range
Luxury fashion brand Balmain Paris has added NFC tags to jackets and patches in its Balmain x Pokémon range that enable purchasers to unlock rewards and access an immersive digital experience by tapping the tag with their Apple or Android NFC smartphone... More
German football club trials NFC scarves that let fans access the stadium and receive special offers
Fans of German football club 1 FC Köln have trialled a team scarf incorporating an NFC chip that can be used instead of a conventional ticket to gain access to the stadium and also enables users to access exclusive real-time digital content during a match... More
Tequila brand extends use of NFC tags for product authentication and customer engagement
US-based tequila brand Otaca is to add NFC tags that enable purchasers to authenticate their purchase, access information about the brand and place further orders by tapping the tag in the bottle cap with their Apple or Android NFC device to more than 50,000 bottles of its Reposado tequila... More
Luxury brand to use NFC to connect physical perfumes with unique NFTs
Luxury perfume brand Byredo is to let collectors create a customised scent in the form of a non-fungible token (NFT) using digital ingredients that will then be produced as a limited edition physical perfume and supplied in individually numbered bottles with an NFC tag that connects to the NFT... More
Estée Lauder cosmetics brand Too Faced adds NFC tags to product samples
US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone... More
ST provides insight into using NFC tags to enhance consumer experiences
KNOWLEDGE CENTRE: A comprehensive guide to implementing NFC tags to provide enhanced consumer experiences in a wide range of use cases is now available to download from the NFCW Knowledge Centre... More
Global survey finds more than half of consumers continue to prefer using a physical payment card for in-person purchases
More than one in two consumers worldwide prefer using a physical payment card to using cash or a digital wallet when making in-person purchases (53%), a survey has revealed... More
US ice hockey team Nashville Predators lets fans authenticate limited edition jerseys with NFC
Fans of US ice hockey team Nashville Predators who purchase a limited edition jersey marking the retirement of goaltender Pekka Rinne can authenticate their purchase and access digital content and offers by scanning an NFC tag embedded in the garment with their smartphone... More
Clinique adds NFC to packaging for post-purchase customer engagement
Consumers purchasing a limited edition of cosmetics brand Clinique’s Moisture Surge 100H moisturiser can now access a range of digital content and services by tapping an NFC chip in the skincare product’s packaging with their NFC smartphone... More
Developers to use NFC to give reusable plastic containers unique digital identities
A UK-based consortium is to investigate the use of ultra-low-cost NFC technology to give individual items of reusable plastic packaging a unique digital identity (UDI) in order to track them across each package’s lifecycle, encourage their reuse and enable the development of a scalable packaging-as-a-service infrastructure... More
Brazilian football club Atlético Mineiro lets fans authenticate special edition jerseys with NFC
Fans of the Brazilian football club Atlético Mineiro who purchase one of its collectible ‘Manto da Massa 113’ football jerseys can authenticate their purchase and unlock digital content by scanning an NFC tag embedded in the top with their smartphone... More
NFC Forum unveils Wayfinding Mark as global identifier for NFC tapping locations
The NFC Forum has launched a series of graphics incorporating a Wayfinding Mark that can be displayed on NFC connected products, labels, devices and other locations in order to show consumers exactly where and how to tap with their NFC-enabled device to ensure “optimal connectivity”... More
Dublin coffee shop rolls out reusable contactless payments cup
Customers at a Bear Market Coffee outlet in Dublin in Ireland can now pay for their beverages and receive rewards by using a reusable contactless payments cup purchased from the coffee retailer... More
Tequila brand adds NFC tags for product authentication and customer engagement
Consumers purchasing bottles of Otaca tequila can now authenticate their purchase, access information about the brand and place further orders by tapping an NFC tag on the bottle cap with their NFC-enabled Apple or Android device... More
Rémy Cointreau uses NFC tags to let purchasers verify ownership of exclusive cognac decanter
Rémy Cointreau has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners... More
French fashion house uses NFC to link garments to unique digital NFT assets
French fashion house AZ Factory has added NFC tags to a range of T-shirts in its Love Bring Love collection that enable purchasers to redeem an original digital artwork by tapping the tag embedded in their garment’s label... More
ST launches advisory service for brands looking to adopt NFC
KNOWLEDGE CENTRE: STMicroelectronics has introduced a new service that provides brands with access to the support and guidance they need to easily integrate NFC technology into their products... More
