International fashion house Balenciaga has released a limited edition collection of T-shirts and hoodies with an embedded NFC tag that enables purchasers to access an exclusive music track recorded by UK band Archive together with a curated playlist with a tap of their NFC smartphone... More
French brand Bastille Parfums has added RFID tags and QR codes to bottles of its luxury perfumes to enhance supply chain traceability, product tracking, fraud prevention and customer engagement by linking individual products to a unique cloud-based digital twin... More
Dior has become the latest luxury fashion brand to introduce a product that uses NFC to link a customer’s physical fashion item to a digital twin... More
Sportswear brand FILA has partnered with esports icons Ninjas in Pyjamas (NIP) for the launch of an athletic wear collection that includes an NFC-equipped jersey designed to deliver “a more integrated gamification strategy”... More
Customers purchasing special anniversary gift boxes of Chinese tea brand Halfism’s Fuding white tea can now verify their purchase is genuine, access detailed product information and receive coupons towards future purchases by scanning an NFC tag embedded in the product’s packaging with their NFC smartphone... More
Luxury fashion brand Balmain Paris has added NFC tags to jackets and patches in its Balmain x Pokémon range that enable purchasers to unlock rewards and access an immersive digital experience by tapping the tag with their Apple or Android NFC smartphone... More
Fans of German football club 1 FC Köln have trialled a team scarf incorporating an NFC chip that can be used instead of a conventional ticket to gain access to the stadium and also enables users to access exclusive real-time digital content during a match... More
US-based tequila brand Otaca is to add NFC tags that enable purchasers to authenticate their purchase, access information about the brand and place further orders by tapping the tag in the bottle cap with their Apple or Android NFC device to more than 50,000 bottles of its Reposado tequila... More
Luxury perfume brand Byredo is to let collectors create a customised scent in the form of a non-fungible token (NFT) using digital ingredients that will then be produced as a limited edition physical perfume and supplied in individually numbered bottles with an NFC tag that connects to the NFT... More
US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone... More
KNOWLEDGE CENTRE: A comprehensive guide to implementing NFC tags to provide enhanced consumer experiences in a wide range of use cases is now available to download from the NFCW Knowledge Centre... More
More than one in two consumers worldwide prefer using a physical payment card to using cash or a digital wallet when making in-person purchases (53%), a survey has revealed... More
Fans of US ice hockey team Nashville Predators who purchase a limited edition jersey marking the retirement of goaltender Pekka Rinne can authenticate their purchase and access digital content and offers by scanning an NFC tag embedded in the garment with their smartphone... More
Consumers purchasing a limited edition of cosmetics brand Clinique’s Moisture Surge 100H moisturiser can now access a range of digital content and services by tapping an NFC chip in the skincare product’s packaging with their NFC smartphone... More
A UK-based consortium is to investigate the use of ultra-low-cost NFC technology to give individual items of reusable plastic packaging a unique digital identity (UDI) in order to track them across each package’s lifecycle, encourage their reuse and enable the development of a scalable packaging-as-a-service infrastructure... More
Fans of the Brazilian football club Atlético Mineiro who purchase one of its collectible ‘Manto da Massa 113’ football jerseys can authenticate their purchase and unlock digital content by scanning an NFC tag embedded in the top with their smartphone... More
The NFC Forum has launched a series of graphics incorporating a Wayfinding Mark that can be displayed on NFC connected products, labels, devices and other locations in order to show consumers exactly where and how to tap with their NFC-enabled device to ensure “optimal connectivity”... More
Customers at a Bear Market Coffee outlet in Dublin in Ireland can now pay for their beverages and receive rewards by using a reusable contactless payments cup purchased from the coffee retailer... More
Consumers purchasing bottles of Otaca tequila can now authenticate their purchase, access information about the brand and place further orders by tapping an NFC tag on the bottle cap with their NFC-enabled Apple or Android device... More
Rémy Cointreau has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners... More