French fashion house AZ Factory has added NFC tags to a range of T-shirts in its Love Bring Love collection that enable purchasers to redeem an original digital artwork by tapping the tag embedded in their garment’s label... More
KNOWLEDGE CENTRE: STMicroelectronics has introduced a new service that provides brands with access to the support and guidance they need to easily integrate NFC technology into their products... More
US consumers purchasing premium cigars manufactured by the Ferio Tego Cigar Co will be able to authenticate their purchase, access videos and information about the product and make additional orders by tapping an NFC tag embedded in the cigar box with their NFC-enabled smartphone... More
PARTNER NEWS: STMicroelectronics has published a case study explaining the benefits that the implementation of NFC tags offer luxury brands and detailing how it worked with Paco Rabanne to enable the France-based fashion house to find the right NFC solution when developing its first connected scent... More
KNOWLEDGE CENTRE: NFC can be used to add value to an array of products that combine a main unit with a range of accessories or consumables, such as coffee machines and power tools, and to a wide variety of devices that are shared among multiple users, such as gym and laboratory equipment, ST explains in a new white paper available to download from the NFCW Knowledge Centre... More
Swedish sportswear brand Houdini has added an NFC-enabled zipper pull to its latest One Parka waterproof coat that lets consumers who purchase the garment connect with the brand and access use and care guides, support services and other digital features with a tap of their NFC smartphone... More
Holders of an American Express Centurion card will soon be able to make purchases by linking their card to a wearable contactless payments chip embedded in a leather bracelet created by Italian fashion house Prada... More
EXHIBITOR NEWS: Fidesmo is launching its Fidesmo Pay wearable payments service in Switzerland, enabling customers of Swiss bank Cembra to upload their bank cards to NFC-enabled wearables and use them to make contactless payments... More
KNOWLEDGE CENTRE: A comprehensive guide to using NFC tags to create engaging consumer experiences is now available to download from the NFCW Knowledge Centre... More
Users of Razer Pay, a digital wallet operated by gaming lifestyle brand Razer in Singapore, are taking part in the beta test of a premium prepaid card that lights up whenever a contactless payment is made... More
Mastercard users will soon be able to more easily identify and verify whether payments recorded on their online statements are legitimate as the card issuer starts linking merchant logos to any transactions a user has made with participating companies... More
Guitar pick printer DutchPicks is providing musicians with a way to make additional revenues and connect more closely with their fans via a range of custom-printed NFC guitar plectrums that bands and artists can make available at concerts and online... More
Spanish football team Real Sociedad is to include NFC tags in its 2020/21 season supporter shirts “to open up new sponsorship opportunities by connecting fans with partner brands”... More
KNOWLEDGE CENTRE: The opening session of the Wearable Payment Summit 2020, NFCW’s first online conference, is now available to watch free of charge in our Knowledge Centre... More
Performance lifestyle brand Cole Haan is deploying NFC tags across its new Grandshop outlet in Santa Clara, California, to enable shoppers to find out more about the range of products available for sale... More
Google has agreed to pay Transport for London (TfL) £2m (US$2.56m) for the right to place Google Pay branding on all of London Underground’s 5,686 tap in/out card readers for a year... More
PARTNER NEWS: STMicroelectronics has received NFC Forum certification for the ST25R3916, a high performance NFC universal device and EMVCo reader that is fully compliant with ISO 14443A/B, ISO 15693, ISO 18092, Felica and NFC Forum standards... More
US P2P payments app Venmo is adding support for a suite of custom-designed animated emojis that can be used “when paying, splitting and sharing payments” and include branded options from both Subway and Ikea... More