Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More
Marketing
Rite Aid deploys 4,500 Bluetooth beacons
US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers... More
NXP and Guala add NFC security to wine and spirit bottle caps
PARTNER NEWS: Leading bottle cap supplier Guala Closures Group is working with chip maker NXP to develop NFC-enabled closures for wine and spirit bottles that will allow consumers to check the product’s authenticity and whether or not the beverage has been tampered with. More
Diebold takes NFC to the self-checkout
ATM manufacturer Diebold has demonstrated a mobile-enabled self-checkout concept that would let shoppers use their mobile device to scan items they want to buy while shopping in-store before checking out at a self-service POS terminal with NFC. More
China Unicom reveals mobile couponing lessons
A case study that details the lessons learned by mobile network operator China Unicom when implementing mobile couponing and loyalty solutions in the Chinese market is now available to download from the NFC World+ Knowledge Centre... More
MasterCard and Samsung enable grocery payments at the fridge
US consumers will soon be able to place grocery orders with online grocer FreshDirect and supermarket chain ShopRite by entering the items they wish to purchase into a touchscreen built into Samsung’s new Family Hub refrigerator. More
Electronic retailer to install 10m NFC shelf labels in 14 countries
An electronic retailer based in Germany is to roll out 10 million interactive NFC shelf edge labels to some 1,000 stores across 14 countries next year through a contract with Imagotag, a subsidiary of electronic shelf labels suppliers Store Electronic Systems (SES). More
BLE beacons will deliver 1.6bn coupons by 2020
Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts... More
Swedish supermarket uses NFC price tags to promote deals and discounts
Customers at supermarket ICA Norrviken in a northern suburb of Stockholm can now view promotional deals, discounts, competitions and detailed information about products by tapping their phones against dynamic NFC tags integrated into price labels. More
Dutch city rolls out BLE beacons
More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers... More
Fashion mag drives 500,000 store visits with beacon campaign
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now... More
Wirecard launches HCE payments in four European countries
German payments technology provider Wirecard has launched a host card emulation (HCE) based mobile payments service in Germany, the Netherlands, Austria and Belgium that will allow customers of any mobile network operator to make payments using their Android device at contactless terminals. More
Beacons to drive $7.5bn in holiday season spending
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More
28% of UK shoppers want beacons in-store
More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals... More
Sensoro creates network of 110,000 Bluetooth beacons in China
Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers... More
Chase Pay to offer payments at the pump
Users of Chase Pay, the new mobile payments service from JP Morgan Chase, will be able to make mobile payments at the pump through a programme launched by mobile commerce provider P97 Networks... More
How to develop a mobile payments roadmap — See it now on NFC World
NFC World’s ‘How to develop a mobile payments roadmap’ webinar is now available to view online... More
Pizza Hut installs Bluetooth beacons at 1,471 locations in China
Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones... More
Kik adds QR to messaging app
Mobile messaging app Kik has introduced Kik Codes, QR codes which can be assigned to users and scanned to start a conversation or used by brands to send out offers... More
GoToTags raises $300,000
US-based Internet of Things (IoT) specialist GoToTags has raised US$300,000 in funding from Mucker Capital to expand its sales and marketing operations... More