NFC World

Amorim adds NFC to cork bottle stoppers

Amorim combats counterfeiting with NFC-enabled corks — The Spirits Business — “Leading cork producer Amorim has released a new range of bartop stoppers, which incorporate near field communication (NFC) technology to tackle counterfeiting… NFC-enabled phones will be able to access additional information such as serving and mixing suggestions, product information, promotional campaigns and competitions.”







NFC World

Rémy Cointreau to include NFC tags in Louis XIII crystal decanters

The Louis XIII cognac decanter has an NFC tag built into its stopper

Rémy Cointreau is to integrate an NFC chip into the cork stopper of all the decanters produced by its Louis XIII luxury cognac brand to make it easy for buyers to register their purchase and become a member of the Louis XIII Society, a private club “where members can enjoy exclusive content, unique experiences and personalized services through their smartphones.”... More





NFC World

Slikhaar adds NFC tags to mens’ hair products

Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market — Thinfilm — “Shoppers and existing customers will be able to touch their smartphone to the connected products — either in-store, at home, or on the go — to instantly join the Slikhaar community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social, and make online purchases.”


NFC World

Pernod Ricard unveils connected cocktail glass that uses NFC to place orders in bars

Pernod Ricard launches a connected glass with Havana Club — Pernod Ricard — “The glass is equipped with an NFC chip that allows the consumer to order a cocktail in a bar… At home, the same technology gives the user access to the ‘Cocktail Club’ web app to find ideas for cocktails, recipes, shopping list based on the ingredients the user already has at home and the number of guests, etc.”


NFC World

Kilchoman to add NFC tags to whisky bottle labels

Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”