NFC World

Amorim adds NFC to cork bottle stoppers

Amorim combats counterfeiting with NFC-enabled corks — The Spirits Business — “Leading cork producer Amorim has released a new range of bartop stoppers, which incorporate near field communication (NFC) technology to tackle counterfeiting… NFC-enabled phones will be able to access additional information such as serving and mixing suggestions, product information, promotional campaigns and competitions.”







NFC World

Rémy Cointreau to include NFC tags in Louis XIII crystal decanters

The Louis XIII cognac decanter has an NFC tag built into its stopper

Rémy Cointreau is to integrate an NFC chip into the cork stopper of all the decanters produced by its Louis XIII luxury cognac brand to make it easy for buyers to register their purchase and become a member of the Louis XIII Society, a private club “where members can enjoy exclusive content, unique experiences and personalized services through their smartphones.”... More





NFC World

Slikhaar adds NFC tags to mens’ hair products

Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market — Thinfilm — “Shoppers and existing customers will be able to touch their smartphone to the connected products — either in-store, at home, or on the go — to instantly join the Slikhaar community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social, and make online purchases.”


NFC World

Pernod Ricard unveils connected cocktail glass that uses NFC to place orders in bars

Pernod Ricard launches a connected glass with Havana Club — Pernod Ricard — “The glass is equipped with an NFC chip that allows the consumer to order a cocktail in a bar… At home, the same technology gives the user access to the ‘Cocktail Club’ web app to find ideas for cocktails, recipes, shopping list based on the ingredients the user already has at home and the number of guests, etc.”


NFC World

Kilchoman to add NFC tags to whisky bottle labels

Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”



What's New in Payments

UnionPay promotes mobile payments adoption with discounts at merchants around the world

UnionPay International launches its biggest-scale summer marketing campaign — UnionPay — “Merchants in Hong Kong, Macau, Taiwan, Japan, Russia, Australia and other countries and regions are providing discounts for UnionPay mobile QuickPass. For instance, customers can purchase Aeroexpress ticket in Moscow for only one ruble. Secondly, customers can download u-plan e-coupons that can be used at about 6,000 merchant locations in 17 countries and regions via the app to enjoy the best discount in-store. Thirdly, the app users can check about merchant offers, card-using tips, tax refund guides and other practical information.”



NFC World

Campari fridge magnets let customers order drinks via NFC

Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”


NFC World

Ikea calls for innovative ‘digital communication carrier’ solutions

Ikea Open Innovation Challenge in printed electronics — Printed Electronics World — “Ikea has invited a selection of companies to propose innovative ideas and technologies aiming at e-labels and/or digital communication carriers… The communication carriers are media conveying information, analog today, attached to Ikea products or as in-store communication.”


What's New in Payments

Google promotes Android Pay with Justice League bots

Unlock your superpowers with Android Pay and Justice League — Google — “If you use Android Pay today, you’re in for a surprise. Like our beloved animations of space explorers, Halloween haunts, and Wimbledon players in the past, five of our Android bots have channelled their superpowers to become Justice League Super Heroes in celebration of the movie… You’ll have the chance to collect Batman, Wonder Woman, The Flash, Cyborg or Aquaman when you pay in stores.”


Feed for stories about Marketing.