Dior unveils B33 sneakers with NFC
Dior has become the latest luxury fashion brand to introduce a product that uses NFC to link a customer’s physical fashion item to a digital twin... More
Marketing
City of Brighton boosts local economy with digital gift cards that can only be spent at local merchants
Consumers in the English city of Brighton will soon be able to purchase a prepaid digital gift card that can be stored on a smartphone and used to make in-store mobile payments for goods and services at local retailers, restaurants, leisure attractions and other businesses... More
Hugo Boss adds NFC tags to baseball caps
Fashion house Hugo Boss has added an NFC tag to a range of baseball caps that enables purchasers to create non-fungible token (NFT) digital twins that they can use to dress avatars on the Ready Player Me metaverse platform... More
NFCW introduces new ways for contactless technology suppliers to reach new customers in 2023
NFCW has introduced new benefits and pricing for contactless technology and solutions providers looking to boost their visibility and connect with potential new customers in 2023... More
German football club trials NFC scarves that let fans access the stadium and receive special offers
Fans of German football club 1 FC Köln have trialled a team scarf incorporating an NFC chip that can be used instead of a conventional ticket to gain access to the stadium and also enables users to access exclusive real-time digital content during a match... More
NFC Forum reports surge in worldwide use of contactless NFC technology
More than eight in ten consumers have used “an NFC contactless card or mobile payment wallet” (85%) and contactless payment card usage has increased by 30% over the past two years, according to a survey of consumers in nine countries around the world that has been conducted for the NFC Forum... More
Nearly 100m US consumers will be scanning QR codes by 2025
The number of US consumers who use their smartphone to scan QR codes to make contactless payments and for a wide range of other use cases such as scanning codes in print publications, on restaurant menus and in retail outlets will rise from 83.4 million in 2022 to 99.5 million by 2025, according to an Insider Intelligence forecast... More
Estée Lauder cosmetics brand Too Faced adds NFC tags to product samples
US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone... More
Rhode Island trials geofenced free contactless ticketing
Passengers using transport services provided by Rhode Island Public Transit Authority (RIPTA) in Central Falls in the US will soon be able to travel for free when they scan their Wave smart transit card or mobile app on services originating and operating within the city... More
Royal Mail adds 2D barcodes to postage stamps
Royal Mail is adding 2D barcodes to UK postage stamps that link each stamp to its digital twin and will “facilitate operational facilities, enable the introduction of added security features and pave the way for innovative services for customers,” the postal service says... More
Rémy Cointreau uses NFC tags to let purchasers verify ownership of exclusive cognac decanter
Rémy Cointreau has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners... More
Cigar brand leverages NFC for product authentication and customer engagement
US consumers purchasing premium cigars manufactured by the Ferio Tego Cigar Co will be able to authenticate their purchase, access videos and information about the product and make additional orders by tapping an NFC tag embedded in the cigar box with their NFC-enabled smartphone... More
STMicroelectronics provides insight into NFC implementations for luxury brands
PARTNER NEWS: STMicroelectronics has published a case study explaining the benefits that the implementation of NFC tags offer luxury brands and detailing how it worked with Paco Rabanne to enable the France-based fashion house to find the right NFC solution when developing its first connected scent... More
Emirates NBD records 34m contactless transactions during eight-week rewards programme
Customers of Emirates NBD bank in the United Arab Emirates completed 34m contactless transactions during eight weeks of the bank’s ‘Get Together. Go Contactless’ promotion. “The ‘Get Together. Go Contactless’ campaign has accelerated the adoption of contactless payments substantially,” the bank says. More
ST white paper explains how brands can use NFC to add value to their products
KNOWLEDGE CENTRE: NFC can be used to add value to an array of products that combine a main unit with a range of accessories or consumables, such as coffee machines and power tools, and to a wide variety of devices that are shared among multiple users, such as gym and laboratory equipment, ST explains in a new white paper available to download from the NFCW Knowledge Centre... More
Amazon offers US$10 credit to customers who pay by palm
Amazon is promoting its Amazon One in-store biometric access and payments system by offering customers US$10 credit when they register their palm to gain access to and make payments in stores equipped with the company’s contactless palm scanning technology... More
Unspent stored value on Starbucks prepaid cards nears US$1.63bn
Starbucks customers have accumulated a total unspent balance of US$1.628bn on the company’s prepaid physical and digital reward and gift cards, the coffee giant’s 2021 Q3 earnings call has revealed... More
Paco Rabanne launches first NFC-enabled ‘connected fragrance’
Consumers purchasing Paco Rabanne’s latest fragrance for men can access a range of digital content, including information about the product, by tapping an NFC chip embedded in the bottle cap with their smartphone... More
Visa brings Tap to Phone payments to the US
Retailers and other small business owners in six US cities will soon be able to accept contactless payments on an Android NFC smartphone using Visa’s software-only Tap to Phone solution... More
Coca-Cola gives away mobile wallet credits for ‘free Cokes’ in US restaurants
Consumers in the US can now receive a US$2.50 credit to their mobile wallet that they can use to buy a Coca-Cola beverage at any restaurant that accepts card payments... More
