Consumers purchasing Paco Rabanne’s latest fragrance for men can access a range of digital content, including information about the product, by tapping an NFC chip embedded in the bottle cap with their smartphone.

The France-based fashion brand has begun rolling out Phantom — its “first connected scent” — in a refillable robot-shaped bottle that lets purchasers “connect to the Phantom universe” of interactive games and other features via its integrated chip.

The fragrance is currently available at airport duty free shops and other travel retail outlets only. A full retail launch is planned for later this month. 

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