Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize... More
Fans of US pop group Airspoken can now access music, videos and other digital content by tapping their NFC mobile devices against NFC tags embedded in the band’s merchandise, from t-shirts, stickers and hats to bracelets and more... More
A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’... More
Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing — Urban Airship — “Analysis of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average… More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.”
Customers of US brewery Amplified Ale Works can now tap their NFC smartphones on beer coasters around the chain’s San Diego brewpub to go to a landing page where they can order Amplified beer online for home delivery... More
PARTNER NEWS: Antelop Solutions has unveiled a new Mastercard and Visa compatible software-as-a-service (SaaS) platform which allows banks to build HCE-based NFC mobile payments into their own apps more quickly... More
PARTNER NEWS: NXP is “excited about the expanding number of users of NFC applications” following the announcement made by Apple earlier this week that it is to add support for NFC tag reading to its iPhone 7, 7 Plus and Apple Watch devices... More
Customers visiting US pharmacy and wellness center Chambers’ Apothecary in Chambersburg can now tap their NFC devices against NFC tags affixed to shelves throughout the store to interact with products and access a “wide variety of information” including user reviews, customer surveys and videos directly on their mobile phone... More
Google introduces buy button in search results — Search Engine Journal — “Google has introduced a Purchases on Google beta program which allows qualifying merchants to add a ‘Buy’ button to search ads… Clicking on the ‘Buy’ button will send Google Wallet users to a Google-hosted page where the product can be purchased.”
Some 2,000 Bluetooth Low Energy (BLE) beacons have been installed across London’s Gatwick Airport to provide an indoor navigation system and an augmented reality wayfinding service so that passengers can be shown directions in the camera view of their mobile device. More
How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”
Consumers can now be offered the chance to win prizes related to the purchases they make both in-store and online by playing games such as scratch cards and slot machines that are integrated into a merchant’s payment confirmation pages online and at the payment terminal in a store. More
PARTNER NEWS: Mahindra Comviva is making it possible for mobile money operators to increase user engagement with the addition of a new service that enables relevant offers and promotions to be delivered automatically to users’ mobile devices... More
Senior executives from Starbucks, Pizza Hut, Barclaycard, Swatch and CaixaBank are among 12 leading payments innovators who have contributed to What’s New in Payments, a 104-page special report that is now available to download free of charge from the NFC World Knowledge Centre... More
Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers... More
Mobile POS provider Square is encouraging small traders across the US to promote Apple Pay to customers by letting them process more than US$12,000 worth of Apple Pay payments for free — a saving of $350 in processing costs... More
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars... More
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign... More
ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches... More
French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change... More