Nearly a third of European consumers (32%) have now made an in-store mobile payment, research by Fujitsu shows, while 22% have adopted wearable technologies... More
Marketing
Proxama and Mapway launch BLE beacon service on London buses
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app. More
UK restaurants and bars roll out Z-Beacon technology
More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper... More
Wearable smart stamp to support NFC payments
Healthcare technology provider MC10 and product solutions provider PCH are to commercialise MC10’s Wearable Interactive Stamp Platform (WiSP), an ultrathin, stretchable and disposable stamp worn on the skin that will enable brands to develop a “variety of consumer applications” including NFC payments. More
WeChat integrates with Givex to push in-store presence
Chinese ecommerce giant Tencent’s WeChat mobile payments and messaging app has been integrated with Givex’s Vexilor point-of-sale solution to enable users of the service to make in-store purchases by scanning a QR code. More
US brewery installs BLE beacons on beer taps
Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More
Consortium to develop NFC packaging across UK supply chain
The Centre for Process Innovation (CPI) has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging. More
Australian shoppers get contactless donations
Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media. More
Lufthansa uses Bluetooth beacons to promote upgrades to passengers
German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class. More
Visa Europe launches ‘Cashfree and Proud’ campaign
Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May... More
Cancer charity lets supporters use advertising screens to donate to daffodil campaign
Supporters of cancer charity Institut Curie can make donations to its annual Une Jonquille pour Curie (A daffodil for Curie) campaign and purchase a daffodil or a pin by touching their contactless cards against specially adapted advertising screens at France’s Paris Saint-Lazare train station. More
Nearly half of top marketers plan to invest in NFC in 2016
Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS. More
Proxama and Google bring the physical web to London buses
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More
Swedish amusement park installs BLE beacons
Visitors to Liseberg amusement park in Sweden can now get information about its attractions on their smartphones via Bluetooth Low Energy beacons and a mobile app provided by CGI... More
PayPal adds buy buttons
PayPal has unveiled a new platform that enables merchants and partners to embed buy buttons in emails, social shares, blogs, articles, ads and apps through a set of APIs... More
Mobeam update brings loyalty to POS scanners
Mobeam has updated its mobile coupon and offer app Beep’nGo to let customers use retail loyalty cards, gift cards and barcode coupons on their smartphone at checkout scanners for the first time... More
3bn loyalty cards will move to mobile by 2020
More than 3bn loyalty cards will operate as mobile-only or will be integrated into mobile apps by 2020, up from 1.4bn last year, Juniper Research predicts... More
Super Bowl fans explore Bay Area with BLE beacons
Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area... More
Visa launches cross-marketing network for coupon-free digital rewards
US merchants can now send targeted offers and rewards to their customers that can be redeemed at other merchants’ locations via Visa Commerce Network, a new service launched by Visa that eliminates the need for coupons at the point of sale. More
Proxama joins the NFC World partner program
NFC World is pleased to welcome NFC and mobile payments pioneer Proxama as a member of its partner program... More