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Beacons to drive $7.5bn in holiday season spending

Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts. “In 2015, the top five product categories to benefit from in-store proximity engagements were deli items, over the counter medication, wine and spirits, non-alcoholic beverages and snacks,” the company adds.

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