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US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers... More
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More
US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at retail”... More
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More
Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More