Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More
Archive: Other news
Rite Aid deploys 4,500 Bluetooth beacons
US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers... More
Estimote raises US$10.7m
Beacon manufacturer Estimote has raised US$10.7m in a Series A investment round led by Javelin Venture Partners... More
CaixaBank launches mobile-only bank
Spain’s CaixaBank has launched a mobile-only bank to provide banking services through mobile apps and social networks... More
UK consumers warm to biometric identification
More than half of UK consumers (54%) are willing to authorise payments using biometric technology, research from Experian shows... More
Mercedes shows NFC keys in Detroit
Mercedes is showing its new E-Class cars with NFC entry for the first time at the Detroit Motor Show this week... More
Costa Rican bank adds facial recognition to mobile app
Customers of Banco Nacional de Costa Rica will be able to access their bank account and check their balance by scanning their face using their mobile device from the second quarter of this year... More
Tangerine customers get chat-based banking
Customers of Canada’s Tangerine Bank will soon be able to conduct transactions using Secure Chat, a service that will let them interact with the bank over a real-time chat session... More
CES hosts BLE scavenger hunt
Attendees at this year’s CES show in Las Vegas had the chance to participate in a scavenger hunt that used Bluetooth low energy (BLE) beacons provided by Radius Networks... More
China Unicom reveals mobile couponing lessons
A case study that details the lessons learned by mobile network operator China Unicom when implementing mobile couponing and loyalty solutions in the Chinese market is now available to download from the NFC World+ Knowledge Centre... More
Wi-Fi Alliance polishes HaLow for IoT connectivity
The Wi-Fi Alliance is extending its support for the internet of things (IoT) market with a new brand name for products incorporating low power, long range IEEE 802.11ah technology... More
Orange to launch its own bank
Mobile network operator Orange has entered into negotiations to acquire a 65% stake in France’s Groupama Banque with a view to launching a 100% mobile bank... More
Atom Bank to add face and voice authentication to mobile app
Customers of Atom Bank will be able to access their mobile banking app using face and voice recognition when the online banking startup launches in 2016... More
Wallet app for Windows 10 gets loyalty cards
Microsoft is adding support for loyalty cards to the Wallet app for Windows 10 Mobile... More
Gemalto brings PKI-based authentication to mobile devices over BLE
PARTNER NEWS: Digital security giant Gemalto has launched a solution which can bring public key infrastructure-based authentication and security to any device through a Bluetooth Low Energy (BLE) connection... More
London station offers audio navigation using BLE
Blind and partially sighted people are being guided around London’s Euston station via Bluetooth Low Energy (BLE) beacons and Wayfindr, a venture between UK charity the Royal London Society for Blind People (RLSB) and digital studio ustwo... More
BLE beacons will deliver 1.6bn coupons by 2020
Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts... More
Dutch city rolls out BLE beacons
More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers... More
Fashion mag drives 500,000 store visits with beacon campaign
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now... More
Beacons to drive $7.5bn in holiday season spending
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More