The software giant has expanded its Microsoft Tag platform to include support for NFC tags as well as QR codes and its own tag technology, ahead of the expected release of the first Windows Phone NFC devices in 2012. More
QR Codes
Kimtag adds NFC tag scan alerts
NFC tag platform provider Kimtag has launched ScanTip, a realtime email alert system for QR code and NFC tag scans... More
Oz lottery players tap phones
Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries... More
Sears and Kmart turn bus stop posters into stores
Retailers Sears and Kmart are selling toys through QR-coded ‘shopping walls’ this holiday season... More
NFC ‘for sale’ signs to appear across the UK
NFC tags and QR codes are being added as a standard feature on UK real estate agency chain Strutt & Parker’s property ‘for sale’ signs. More
Old Navy tests NFC ads in Miami
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at “mobile savvy” Hispanic shoppers. More
Events get NFC Facebook link
French digital agencies Nexence and United Spirit have unveiled MyCheckExperience, a service for event organisers wishing to connect a social media aspect with their real world events... More
M-shopping platform gets NFC
Retail and advertising technology provider Mercatus Technologies has added support for NFC and QR Codes to its Concierge for Mobile smart shopping platform... More
NFC helps Battlefield 3 dominate Waterloo
EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC... More
Kimtag releases dual NFC and QR code stickers
NFC tag vendor Kimtag has launched a line of stickers containing both an NFC tag and a QR code... More
Estate agents get NFC boards
UK estate agency software specialist Inteeka‘s new Move St division has launched Smartboards, compact weather-proof smart posters designed to attach to the agents’ boards displayed outside houses for sale... More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
Korean bus stops get NFC
Korean mobile network operator KT is adding smart posters to bus stops across Gyeonggi Province... More
Betapond launches NFC check-in service
Early partnerships for the new RewardAble platform are already in place with “some of the leading US entertainment and technology companies,” says the Ireland-based Facebook developer. More
Kimtag: NFC tag reading is growing 22% a month
An analysis of the UK QR code and NFC tag provider’s usage logs has found that take-up of NFC tag reading has increased by more than 170% over the last six months. More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC news in brief • 12 Sept 2011
News in brief from the NFC world and beyond: Austrian bus stops offer NFC updates • Caen gets NFC transit stops too • NFC tag store opens in Korea • Belgian museum offers NFC info • Gentag picks up patch patent • plus Clear2Pay, ITSO, TfL, FirstGroup, Google and more… More
Gartner’s Hype Cycle places NFC at ‘Peak of Inflated Expectations’
The Emerging Technologies Hype Cycle is designed “to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation,” says the company. More
TNT promotes TV series with NFC-enabled New York storefront
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
Hicel launches NFC business cards
Korean manufacturer Hicel has introduced a digital business card that combines the features of traditional cards with NFC functionality... More