For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
US phone resale valuation specialist Movaluate is offering to mail buyers and sellers of used mobile phones a free tag, containing an NFC chip and carrying a printed QR code, that can be used to easily generate a report setting out the device’s second hand value... More
1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via their NFC phone... More
The developers behind Project Ingeborg, which can provide visitors to a town or city with the ability to download books, works of art and other information relevant to particular locations via NFC tags and QR codes, have made the system available as a plugin for the popular WordPress content management platform... More
The new NFC solution is designed to offer the same user experience — and the same level of security — whether a shopper is presenting a merchant with a physical card or making a remote ecommerce or mcommerce transaction. More
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More
Silicon Valley-based start-up Proximiant has completed a new funding round and added QR code support to its NFC-based digital receipts and rewards service... More
The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More
Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More
Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More
The Google Ventures-backed service has introduced a new POS terminal that supports NFC as well as mobile barcodes and is available free of charge and with no transaction fees to merchants that participate in its payments and marketing programme. More
Geolocation game platform Munzee has added NFC capabilities to its service... More
Cinema advertising specialist Digital Cinema Media (DCM) has partnered with outdoor media owner Primesight to install 100 NFC-enabled interactive six-sheet advertising panels in Cineworld, Odeon and Vue cinemas in the UK... More
The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More
Seventy sites in the Austrian town of Klagenfurt have been equipped with NFC and QR code stickers that enable visitors and local residents to download books related to the location of each sticker... More
The New South Wales Government has provided backing for an interactive walking tour of 37 historic sites in The Rocks, the oldest district of Sydney. More
Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More
Apple’s forthcoming iOS 6 is to include a new app billed as “the simplest way to get all your passes in one place.”... More
The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More