The French retail giant’s convenience store chain has launched ‘Mon Panier’, a mobile app that lets customers order and pay for their grocery shopping with their mobile phone — and then identify themselves via an NFC and QR-code enabled kiosk when they arrive at the store to collect their order. More
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More
British mobile workforce and goods tracking specialist Skillweb has launched an NFC and QR code-based proof of attendance service... More
A public information service accessed via NFC tags and QR codes is now available in Strasbourg, France... More
A new NFC tag supplier has opened in Toronto, Canada... More
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More
Eleven thousand employees have been invited to pilot test the new TMN Wallet, a mobile payments service that enables transactions to be made via NFC, SMS, USSD or QR Codes and runs on any mobile phone. More
The first international NFC marketing service is to go live on 1 April, allowing customers of NTT Docomo and KT to collect and redeem special offers from NFC posters in both Japan and Korea — and payments and ticketing services as well as the participation of carriers in additional Asian countries are set to follow. More
Turkcell now has 50,000 active users of its Cep-T Cüzdan NFC mobile wallet service, the Turkish carrier’s Ergi Şener has told NFC World, and plans to expand the service to include mobile coupon and loyalty services in the near future... More
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising. More
Online identity management start-up Vizibility is offering 1,000 attendees at SXSW 2012 Interactive the chance to get a free NFC business card they can use to share contact information and personal details as well as connect on LinkedIn and Facebook... More
“The Isis mobile wallet, set for release in two US cities this summer, will feature a prepaid card with cash already loaded and a capability to ‘follow’ participating merchants to receive coupons and other offers,” reports Digital Transactions, which attended an event held by Isis last week in Austin, Texas... More
A bottle of Bodegas Torres wine is on offer to the first two hundred MWC attendees who visit the stands taking part in the treasure hunt and use their NFC phone, or a QR code app, to scan wine bottles. More
Only 1% of interactions with the French NFC specialist’s AdTag platform are conducted via an NFC phone, but NFC users account for 8% of all interactions, the company has found. More
Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
Paperlinks, a service that enables business users to create and manage QR and barcode based campaigns, has included NFC tag reading functionality in its new barcode scanning app for Android devices... More
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More