PetHub has added NFC to its pet ID tags which are also equipped with a QR code, web address and 24-hour phone number... More
QR Codes
South West Trains provides passengers with special offers via NFC
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
New York City to pilot NFC parking meters
The New York City Department of Transportation is to pilot test PayByPhone‘s mobile payments system, which is already live in San Francisco, Miami, London and Vancouver, in an 18 block area of the Belmont Business Improvement District in the Bronx... More
Seamless adds NFC to QR payments platform
Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald’s, Axfood and Kjell & Company have already adopted the system in Sweden. More
NFC tags beat QR codes in Dutch retail pilot
“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More
Consumer awareness of NFC remains low across Europe
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
Three runs NFC ad campaign on Stockholm subway
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More
NHS uses NFC for drink campaign
Marketing agency Charge has taken to the city streets in north east England to promote “Don’t let drink sneak up on you”, an alcohol abuse awareness campaign being run by the NHS’ Change 4 Life project... More
Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
The Microsoft- and Accenture-owned IT company’s new solution allows consumers to select items promoted on interactive screens and then “drag and drop” them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
Film festival says it’s showtime with NFC posters
The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations... More
Fraunhofer offers secure NFC keys that can be shared via QR codes
Key2Share allows virtual keys stored on NFC phones to be shared securely using QR codes that can be sent by email or MMS message — or even in the mail. More
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More
Weve picks Logic Group for coupon and loyalty pilot
Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of its first technology providers... More
NAB tests NFC payments
National Australia Bank is testing a new service that uses NFC, QR codes, SMS and email to allow customers to make mobile payments in stores as well as to send and receive funds, ITNews reports... More
GFT adds NFC security to online banking
The new solution eliminates the need for banks to issue customers with a dedicated authentication device by using a combination of NFC phones, QR codes and contactless bank cards. More
Wolfsoniana Museum adds NFC tags to exhibits
The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks... More
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Hointer adds NFC to next generation store concept
“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More
Tag-a-bag NFC labels go live
Tag-a-bag, an award winning lost and found baggage solution that uses luggage labels equipped with an NFC tag and a QR code, is now live and available to purchase worldwide... More
Sharetapes mixes music with NFC
A startup is using NFC tags, printed to look like cassette tapes, to provide a modern day version of a traditional mixtape, enabling musicians, DJs and fans to share their favourite music via a new kind of physical media. More