NFC World

London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More





NFC World

South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More






NFC World

Auchan picks mobile barcodes for France’s MCX

Flash'n Pay

“Our goal is to create the m-payment standard within the retail sector, independent of any telephone operators and banks,” says the head of Flash’n Pay, a new mobile wallet brand that has been created by one of the country’s largest grocery retailers and is set to go head to head with the French carriers’ NFC-based Cityzi service. More


NFC World

UK catalogue giant Shop Direct tests NFC shopping

Very's Liverpool "window shop"

The retailer’s online department store Very.co.uk has taken over a shop front in the busy Liverpool One shopping centre to promote three fashion collections that have been specifically tailored to meet the needs of local shoppers — based on the online browsing and purchasing behaviour of customers in the Liverpool area. More



NFC World

Call for contributions: New report on mobile payments and the future of merchant transaction fees

The Mobile Wallet Report

The NFC World team has identified ten pressure points that suggest the arrival of mobile payments will result in a fundamental change in the overall cost of processing payments and the way in which merchants transaction fees are calculated — and we’d like to hear from anyone who is working on ways to use mobile technology to cut the cost of processing transactions at the point of sale. More