Consumers purchasing premium Sicilian blood oranges will be able to track the provenance of the product using a new system that combines NFC tags and sensors placed on each box of oranges with a blockchain-based tracking system... More
The NFC Forum has released four new specifications designed to improve “the robustness and communications speed for the over two billion NFC-enabled devices, like smartphones, in use today”... More
Sheep Inc: The world’s first carbon-negative fashion brand — Evening Standard — “Each sweater comes with an NFC tag on the hem, marked with a unique serial number. When scanned with a smartphone, the full details of the garment’s manufacturing journey and carbon-footprint are unlocked… In amongst all the information and insights on material origins, water usage and production techniques that appear when you scan the tag, is also the name of the sheep who provided the wool for your sweater.”
Merivale kingpin Justin Hemmes is backing restaurant ordering app me&u — Business Insider Australia — “The app uses a beacon and near field communication technology (NFC) to order and pay for your meal on your phone while you’re at a restaurant, cutting out the process of having to flag down a waiter.”
Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers, to provide buyers with the ability to validate the authenticity of their €410 purchase... More
Public transportation agency Translink is exploring the use of NFC technology as a replacement for paper timetables at bus stops in the Australian state of Queensland, iTNews reports... More
The Salvation Army is adding NFC chips to all 25,000 of its iconic Red Kettles for its Christmas 2019 fundraising campaign, enabling shoppers to simply tap their Apple or Android NFC phone to make a donation to the charity... More
US fast food restaurant giant Chick-fil-A has launched a mobile ordering service that lets customers place food orders with their mobile phone and then tap a numbered NFC tag on their table to confirm where they are sitting so that their meal can be brought directly to their seat... More
PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More
PARTNER NEWS: Chipmaker NXP has updated NFC TagWriter, its Android app that can write and rewrite information such as contact data, web links, WiFi and Bluetooth connection details, as well as triggers for emails, calls, text messages, apps and more, into single or multiple NFC cards and tags... More
A new store in the largest shopping and entertainment complex in North America has opened as a testbed for the latest retail technologies — and products on sale have been equipped with NFC tags... More
“In the last 12 months alone, we’ve grown more than three times to 67 million monthly active users, driving transactions worth over US$110bn on an annualised basis, with hundreds of thousands of offline and online merchants,” Caesar Sengupta, vice president of Google’s next billion users initiative, has revealed... More
Google has launched a new offering for merchants in India that combines an online storefront with physical Spot Codes they can place in their premises to let shoppers easily place orders and make payments... More
NFC tags that include support for digital signatures can provide protection against counterfeiting and grey market goods right through the supply chain — from the factory, through the distribution chain to the retailer and the consumer — chip maker STMicroelectronics explains in a white paper now available to download from the NFCW Knowledge Centre... More
PARTNER NEWS: “By adding transparency, security, and traceability, blockchain can make supply chains faster and more efficient, especially when originality and provenance are key concerns,” NXP explains in a new blog post... More
Bluey Merino, an Australian active and outdoor clothing brand that produces garments exclusively made from premium Merino wool, has developed NFC labels that customers can use to confirm the origin of the wool in their new product by simply scanning the label with their NFC mobile phone... More
China Eastern Airlines and China Southern Airlines are introducing NFC-enabled electronic baggage tags that let passengers check in their own luggage and then track its location on their mobile phones, China Daily reports... More
Chinese buyers of premium wines are now able to verify the authenticity of their purchase using the Wine Traceability Platform (WTP), a blockchain-based NFC service designed to protect Chinese consumers against the growing problem of fake wines... More
Wouldn’t you like a Real CryptoKitty? — Decrypt — “The 7.5 inch CryptoKitties each have a unique identity and are traceable on the blockchain. Look underneath the toy’s foot, and you’ll see a tamper-proof, near field communication (NFC) tag, with a unique serial number. Doting owners can interact with the chip, using a smartphone or other device, to access details about their toy’s unique characteristics.”
Böen Wines is to use NFC tags incorporated into all its bottle caps to let customers easily access information about where and how their wine was made, get advice on food pairings and “share their own experiences with Böen within the platform and via social media”... More
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