Bandai Namco Toys & Collectibles America is to release a wearable gaming and fitness wristband that enables users to initiate battles with other players by tapping the band on NFC devices such as smartphones and games consoles... More
Sportswear brand FILA has partnered with esports icons Ninjas in Pyjamas (NIP) for the launch of an athletic wear collection that includes an NFC-equipped jersey designed to deliver “a more integrated gamification strategy”... More
A consortium of Japan-based financial services and technology providers is to develop a ‘metaverse economic zone’ where consumers will be able to create a digital twin or ‘auto learning avatar’, access digital experiences and authorise payments to merchants and service providers with a digital authentication credential or ‘multi magic passport’ (MMP)... More
Transport for Wales (TfW) has issued a tender inviting suppliers to propose and develop a national Mobility-as-a-Service (MaaS) app that will enable door-to-door journey planning and payments for bus, rail, coach and taxi fares as well as for bicycle and e-scooter hire, car sharing and demand-responsive transport schemes... More
Luxury fashion brand Balmain Paris has added NFC tags to jackets and patches in its Balmain x Pokémon range that enable purchasers to unlock rewards and access an immersive digital experience by tapping the tag with their Apple or Android NFC smartphone... More
Russia’s Sberbank is launching an app for its Spasibo loyalty programme that will make it possible for customers to transfer their loyalty points to a friend or family member, either as a small gift or so they can “save up Spasibo points for a large purchase together”... More
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More
An app that allows NFC wallet users to share information on the purchases they make as well as recommend promotions and businesses to other users has won the €10,000 (US$13,588) first prize in a hackathon organized by Spain’s CaixaBank... More
The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT on Thursday 12 December, will focus on using NFC in toys and games... More
A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management... More
Gamification design and development agency GameLayer has partnered with NFC specialist Wooshping to provide ways for marketers to deliver campaigns that combine NFC tag reading with real-world challenges and games... More
“Existing golf technologies only provide technology that helps on the course, but we provide the complete package, giving you everything you need to improve your game and compete before, during and after you take to the course,” says CEO John McGuire. More
Geolocation game platform Munzee has added NFC capabilities to its service... More
NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More