Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
Archive: The D2C Report
UK gets first commercial NFC service with Quick Tap from Orange and Barclaycard
Consumers can use the new service to make payments of up to £15 via a prepaid cash replacement application stored on their Quick Tap NFC phone. Tag read and write functions are also available and both loyalty and transport ticketing applications will be introduced later. More
Ebay and PayPal acquisitions point way ahead for mobile payments
Recent acquisitions by eBay and its PayPal subsidiary are beginning to draw a picture of how the company plans to move from the online world to providing a full mobile shopping service including merchant payments and marketing services for retailers, Techcrunch reports... More
McDonald’s UK goes contactless, considers NFC loyalty programmes
McDonald’s will have installed contactless point-of-sale terminals in all its restaurants in the UK by the end of this month, Mark Fabes, the fast food giant’s UK IT director, has revealed... More
Turkcell launches commercial NFC payments with Yapi Kredi Bank
The Turkish mobile network operator’s new Cep-T Cüzdan mobile wallet service lets subscribers make payments with an NFC phone or using SIM+antenna add-ons that enable transactions to be made with existing mobile phones. More
NFC stack for POS terminals to let retailers process multiple payments types, coupons, check-ins and more
A new NFC stack from Merchant360 will allow POS terminals to be turned from simple card payments devices into multi-functional NFC access points that retailers can use to process a wide range of emerging mobile payments services, marketing and advertising solutions and even social networking services. More
UPM adds two new NFC tags
NFC and RFID tag supplier UPM RFID has added two new types of NFC tag to its range... More
China’s Jiepang unveils NFC-based check-ins
China’s answer to Foursquare and Gowalla has begun trials with NFC check-ins, Asia-centric tech blog TechNode reports... More
Hotels.com and New York Times back NFC advertising venture
San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More
Think&Go introduces NFC shopping engine
The new system combines NFC tags placed on product labels and shelf-edges with a ‘preference engine’ stored on a consumer’s mobile phone so that, for instance, shoppers can be alerted if a food product contains an ingredient they are allergic to or does not meet their pre-set shopping preferences. More
6Starz introduces NFC social networking for venues
Bars, restaurants and nightclubs will be able to use the NFC-based service to communicate with regular customers and provide them with incentives for inviting friends to meet up at the venue. More
Seibersdorf adds NFC to textiles
The Austrian R&D company’s new textile tags use an antenna that can be woven into fabrics during manufacture, opening up a new market where NFC phones can be used to interact with fashion garments, workwear and a host of other new applications. More
Razorfish picks NFC as one of its top 5 marketing technologies to watch
Razorfish, one of the world’s top digital marketing agencies, has released a report that includes NFC as one of the top five technologies that marketers should now be watching closely... More
NFC Forum publishes smart posters white paper
The NFC Forum has published a white paper about developing and deploying NFC smart posters, designed to encourage businesses and consumers to implement and use them... More
Vodafone brings NFC payments to Hungary’s Sziget Festival
One of Europe’s premier music festivals has teamed up with Vodafone to provide visitors with contactless payment cards — and some will also get the chance to pay with NFC phones... More
Google chooses Identive to deliver NFC tags for Places campaign
Identive’s ACIG Technology subsidiary has been picked as the exclusive supplier of NFC stickers for the Austin, Texas roll-out of the search engine giant’s Google Places local recommendation service. More
Isis signs Utah Transit Authority for 2012 launch in Salt Lake City
Salt Lake City is set to become ‘the place you can leave your wallet at home’, says Isis, as it announces the location of its launch city — and a change of business model to an open service that ‘will be available to all merchants, banks, payment networks and mobile carriers.’ More
Google confirms end of support for Places QR codes
Google has dropped support for QR codes in its Google Places service, the company has confirmed... More
Vivotech and Ingenico set for battle to buy Hypercom’s US POS business from Verifone?
‘We see this as a strategic and transformative opportunity for Vivotech,’ says company CEO Mick Mullagh, who has plans for an IPO in 2012. Ingenico, meanwhile, is yet to officially announce an acquisition plan but is reported to already be in discussions to buy the business. More
‘America’s largest wireless carrier’ to deploy Mobile Tag’s NFC and 2D barcode advertising platform
Mobile Tag has signed a deal to provide its NFC and 2D barcode advertising platform to “America’s largest wireless carrier.” This is likely to be Verizon Wireless, although Mobile Tag has declined to confirm to NFC World the identity of its customer... More