Bling Nation has announced the launch of its FanConnect service in Austin, Texas, expanding the reach of its social rewards program where consumers can tap to earn, redeem and share rewards with their social networks at checkout with their mobile phone... More
Archive: The D2C Report
Google teams with MasterCard and Citigroup for NFC mobile payments
Google is working with MasterCard and Citigroup on the introduction of NFC mobile payments services, the Wall Street Journal reports:... More
Faithless fans to test NFC’s social networking capabilities
Up to 10,000 fans attending the PIAS Nites festival in Brussels this weekend will be some of the first to find out how NFC technology could be used to enhance music gigs. “It’s a revolutionary concept that opens up a wide range of possibilities in the world of music events,” says PIAS’ CEO. More
NFC will catch on ‘like wildfire’ says Sundance festival game creator
Visitors to the recent Sundance Film Festival were able to take part in Pandemic 1.0, a virtual treasure hunt set in a fictional world that brought together NFC phones and tags, social media and a real-world mission control set up to look like a disease-control hub. More
Google planning NFC payment trial in New York and San Francisco?
Google is planning to begin an NFC mobile payments trial in stores in New York and San Francisco within the next four months, according to “two people familiar with the project,” Bloomberg reports:... More
ShopSavvy hires PayPal Mobile product lead for move into NFC payments and promotions
The mobile barcode-based shopping service has hired PayPal Mobile’s former product lead to spearhead the introduction of an NFC-enabled mobile wallet that will let users store bank and credit cards as well as coupons, gift cards, instant rebates, loyalty cards and cash-back rewards on their mobile phones. More
Foursquare adds merchant rewards, tests NFC
The high profile check-in service has its eyes fixed on the potential of near field communication, coverage of the company’s entry into the mobile rewards business this week has revealed. More
“The future is NFC” says Coupons.com exec
The chief technology officer at Coupons.com has said the future for national coupon schemes lies with near field communication technology... More
Google launches Las Vegas NFC service as ‘ultimate tourist guide’
The internet giant is offering visitors 10,000 free monorail tickets as it expands its NFC-enabled Google Places and Hotpot marketing system to a third US city. More
Fraunhofer technology turns window shoppers into buyers
Researchers at the Fraunhofer Institute for Telecommunications (FIT) in Germany are developing an interactive shop window display that could use near field communication technology to allow shoppers to buy goods straight from the screen... More
Clear Channel CEO says NFC will ‘transform’ billboard advertising
The CEO of billboard advertising giant Clear Channel International has said the introduction of near field communication technology to billboard advertising will be “transformative” for the industry... More
NFC carbon footprint project seeks retail and manufacturing partners
British supply chain management firm Juniper Innovations is calling on retailers and manufacturers to join a scheme which aims to allow consumers to check the carbon footprint of goods using an NFC device... More
Mobile Tag launches mobile barcode and NFC marketing platform, raises €6.6m
Mobile barcode specialist Mobile Tag has added support for NFC to its 1D and 2D mobile barcode marketing platform, enabling marketers to use a single platform to deliver marketing campaigns using a full range of 2D barcode options (QR-Codes, Datamatrix, Flashcode or Fotokody), 1D barcodes (EAN or UPC) and NFC tags... More
Orange UK launches NFC ready ‘Orange Cash’ account
Orange UK has launched Orange Cash, a prepaid account that can be used at any MasterCard accepting merchant equipped with a contactless point-of-sale terminal... More
Google expands NFC Hotpot marketing service to Austin, Texas
Google has picked the city of Austin, Texas as the second location for its rollout of NFC-based marketing services... More
Japanese social network Mixi introduces NFC check-ins
Leading Japanese social network Mixi, which has more than 21 million members, has become the first social network to offer users the ability to check into locations using near field communication... More
Visa Europe signs mobile payments partnership deal with Monitise
Visa Europe has signed an exclusive partnership agreement with Monitise to develop and supply mobile payments services for Visa Europe’s member banks and financial institutions across Europe... More
Isis appoints head of marketing
Isis has appointed Ryan Hughes as its chief marketing officer, responsible for marketing the NFC mobile payments joint venture to merchants, advertisers and other businesses across the US, All Things Digital reports... More
Apple planning to offer merchants low cost NFC payments terminals?
The Apple NFC rumour mill has swung into action again today, with new speculation that the company plans to include near field communication in both the next iPhone and the next iPad — and could be planning to offer heavily subsidized or even free NFC payments terminals to merchants in a bid to kickstart a mobile payments service... More
Google job ad confirms plans to enter payments market?
Google has begun recruiting a ‘Technical Account Manager, Mobile Commerce’ who will be involved in building partnerships with merchants, card issuers and POS solution providers — indicating clearly that the internet giant plans to make a move into the mobile payments market... More