Walmart customers in China will soon be able to scan QR codes on stickers attached to fresh meat, rice, mushrooms, cooking oil and other produce to acquire detailed product information including “the source of the scanned products and geographic location received by Walmart, logistics process, product inspection report, and many more data points”... More
Swiss luxury watchmaker Vacheron Constantin is to use blockchain technology and QR codes to create forgery-proof digital certificates of authenticity for its watches which can be easily transferred to new owners... More
Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”
Some 2,000 Bluetooth Low Energy (BLE) beacons have been installed across London’s Gatwick Airport to provide an indoor navigation system and an augmented reality wayfinding service so that passengers can be shown directions in the camera view of their mobile device. More
How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”
Mobile financial service providers are failing to fully realise the potential of loyalty programs to drive revenue growth, a survey by customer experience solutions provider Amdocs and consultancy firm Ovum says, while those who employ loyalty programs are “better placed” to increase usage and adoption of their mobile wallet service... More
Nearly half of mobile users in the US and UK (49%) say they would like more conversational chatbot and/or SMS messaging options with brands, research released by OpenMarket says... More
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars... More
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign... More
ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches... More
London’s Covent Garden shopping district is showcasing what it claims to be the largest showcase of augmented reality (AR) technology attempted in one location, with Christmas shoppers offered exclusive offers, gift guides and immersive shopping experiences... More
French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change... More
Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services... More
Amazon has added more than 60 brands to its Amazon Dash Button program that allows consumers to reorder consumables around their home with a press of a button... More
Mobile offers provider Koupon Media has partnered with Verifone to enable all retailers using the Verifone Commander platform to create and distribute mobile coupons on the Koupon Platform... More
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform... More
PARTNER NEWS: Coca-Cola owned Glacéau Smartwater has launched a campaign to send on-the-go recommendations to Londoners’ smartphones using Bluetooth Low Energy (BLE) beacons provided by digital payment solutions provider Proxama... More
Fans of Welsh rugby union club Cardiff Blues can now receive personalized messages and coupons on their mobile phone through Bluetooth Low Energy (BLE) beacons installed at the team’s stadium... More
PARTNER NEWS: Digital payment solutions provider Proxama has gained certification from Google to deliver a range of consumer experiences that utilise the Eddystone open beacon format, after passing the technical requirements to demonstrate full stack integration... More
Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More