“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
Archive: The D2C Report
Isis signs up Visa, MasterCard, Discover and Amex for NFC mobile payments
“Relationships with all four payment networks means that with Isis-enabled phones and payment terminals in place, merchants and consumers will have ubiquity and freedom of choice when it comes to payment network acceptance,” says the company. More
Identive opens online NFC store
Identive Group, which is supplying NFC stickers to the Google Places NFC trial in Austin, Texas, has opened an online store for NFC products... More
Getyoo raises €600k for interactive NFC events solution
Belgian NFC specialist Getyoo has completed a €600,000 funding round, led by Eric Bigeard, the former CEO of international office supplies business Lyreco... More
Proxama unveils NFC Murder Mystery game
The hi-tech version of a traditional murder mystery game uses NFC phones and tags to allow participants to discover clues hidden around a venue and to accuse their choice of suspect. More
Vivotech raises $24m in funding
NFC specialist Vivotech has closed a US$24 million Series C round of funding... More
NFC-enabled advertising network plans IPO
Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports:... More
Survey: Discounts and coupons will drive adoption of mobile payments
A survey of 1,036 US adult consumers, conducted by StrategyOne on behalf of Verifone, has found that almost twice as many are interested in using mobile payments if the service also includes a way to get discounts and coupons on their phones... More
Tesco Korea points to the future of mobile grocery shopping
A test conducted by Home Plus, Korea’s second largest supermarket chain and 95% owned by UK-based grocery giant Tesco, highlights the potential for mobile proximity technologies to transform the way retailers operate... More
Google tests NFC in Tokyo
The search giant has distributed custom NFC base stations to merchants in Tokyo’s Roppongi district that let shoppers rate and review merchants — and allow Google to serve recommendations on additional locations based on the places consumers say they like. More
Schmidt: One-third of merchants could get NFC POS terminals ‘in the next year’
Eric Schmidt, Google’s executive chairman, believes that a third of POS terminals in retail stores and restaurants will be upgraded to allow NFC payments within the next year, the Financial Times reports — and credit card companies will foot the bill... More
CorFire and InComm to provide retailers with NFC wallets
CorFire, the American arm of Korean NFC specialist SK C&C, and US prepaid card provider InComm are working together on a mobile payments and offers service that would compete with Isis and Google Wallet, Bloomberg reports:... More
Isis picks Austin for second NFC pilot
The Isis NFC joint venture between AT&T Mobility, Verizon Wireless and T-Mobile USA has chosen the city of Austin, Texas as the site of its second test... More
Isracard to test NFC payments
Israel’s largest credit card issuer, Isracard, is to run a mobile payments trial using NFC stickers, Globes reports: ... More
Nokia and Jiepang demo NFC check-ins
Nokia has teamed up with China’s leading location-based service Jiepang to demonstrate NFC social check-in services... More
SAS to introduce NFC to airports
Scandinavian Airlines (SAS) has announced it will be issuing NFC stickers to frequent flyers from September 2011... More
Kovio raises $15m to bring low-cost NFC tags to shops
Printed tag pioneer Kovio has raised US$15million in new equity financing led by Tyco Retail Solutions, a leading retail inventory and asset protection specialist... More
Korean coffee chain introduces NFC loyalty stamps
Korean coffee shop chain Caffé Bene has become the first merchant to introduce an NFC-based coupon system that provides customers with a loyalty ‘stamp’ each time they visit, Korea Times reports... More
NFC room keys find favour with hotel guests
Guests at the Clarion Hotel Stockholm said using an NFC-enabled phone to check in, enter their room and check out made their stay more pleasant, saved time and inspired them to use the service again. More
One in four US consumers ready to buy groceries with NFC phones
The level of positive responses to a new survey of US consumer attitudes to NFC mobile payments represents a “significant volume… beyond the level we’d call early adopters”, says Compete. More