Early partnerships for the new RewardAble platform are already in place with “some of the leading US entertainment and technology companies,” says the Ireland-based Facebook developer. More
Betapond launches NFC check-in service
Archive: The D2C Report
Kimtag: NFC tag reading is growing 22% a month
An analysis of the UK QR code and NFC tag provider’s usage logs has found that take-up of NFC tag reading has increased by more than 170% over the last six months. More
Google Wallet is now live
The first public version of the Google Wallet app is being sent out to Sprint customers via an over-the-air software update today. More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC demo to take place in Times Square
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards. More
PayPal unveils its mobile payments plans
The online payments giant has showed off a series of mobile payments and shopping solutions that provide NFC-like features without the need for an NFC phone. More
Neotion and Alcineo add NFC to pay TV
The NFC CAM allows pay TV providers to give subscribers the ability to transfer content securely from TVs to NFC phones, tablets and other screens, without the risk of piracy or copyright theft. The system can also be used to provide advertisers with a way to issue coupons to viewers. More
PragmatIC demonstrates NFC label with built-in display
The flexible labels don’t need a battery and automatically light up or display information when they are read by an NFC phone. More
Cashless festivals to take off in 2012, with NFC to follow in 2013
Following the successful trial of Mastercard’s PayPass prepaid wristbands at the UK’s Isle of Wight Festival last June, cashless music events are set to take off in 2012 — with NFC in wide use by 2013. More
Isobar to host NFC hackathon
The digital marketing agency is inviting developers, programmers and hackers to take part in a 48-hour NFC ‘hackathon’ in Boston later this month. More
Jiepang to deliver NFC check-ins and rewards to Chinese merchants
China’s leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. More
Sharp launches Android NFC tablet in Japan
The RW-T107 Android 2.3 tablet includes an NFC interface that allows it to be used in stores and other commercial locations to read loyalty, membership, ID and other contactless cards. More
More than half of consumers ready to swap location data for targeted content and promotions
A survey conducted for location-based mobile media company JiWire has found that 53% of Americans and 69% of Brits are now willing to share their location in exchange for receiving more relevant mobile promotions and content... More
3GTV adds NFC to grocery store shelves
“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More
Narian unveils suite of NFC apps for retailers
The NFC pioneer’s NFC4All platform provides a wide array of in-store marketing and customer service apps designed to enable retailers of all sizes to drive traffic to stores, increase in-store transaction volumes and reduce lost sales opportunities. More
Museum of London adds NFC
Visitors to the museum can find out more about particular exhibits, access vouchers, book tickets and connect via social media. More
New production process could cut cost of NFC tags to “just a few cents”
A new production process developed by a UK startup could reduce the cost of NFC tags to significantly under five cents a unit, making it practical for tags to be used in a wide array of new application areas. More
Ticketfriend unveils NFC event ticketing system
The new service is designed to provide event promoters with an end-to-end ticketing system which is cheaper than existing solutions and provides a wide range of added value social media, marketing and promotion options. More
TNT promotes TV series with NFC-enabled New York storefront
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
Telefonica begins Czech NFC payments trial
The trial will see customers of two banks being able to make payments with NFC phones at branches of the Globus hypermarket chain in the cities of Prague and Pilsen. More