“Consumers, while they shop, will be able to interact with smart labels on products and smart posters to receive product details, promotional offers, coupons, loyalty points, nutritional information, and other useful information to enhance their retail experience,” says Inside Secure. More
Archive: The D2C Report
Avea and Garanti Bank launch commercial NFC service in Turkey
Turkish consumers can now buy an NFC add-on that comes with a built-in prepaid card account which they can use to make payments in stores and on public transport and to receive digital coupons. More
Google launches first NFC marketing service
Just a few days after the announcement of the Google Nexus S with in-built NFC and support for near field communication in the Android 2.3 Gingerbread operating system, Google has launched its first NFC-based marketing service... More
Nexus S set to bring NFC to Google Places?
A short video on Google’s Nexus S microsite showcases the phone’s NFC capabilities and may hint at the direction of the search and advertising giant’s first moves with the technology... More
Centre Pompidou’s Teen Gallery lets young people test NFC
The new Teen Gallery at the Centre Pompidou modern and contemporary art museum in Paris allows young visitors to easily access and share location and multimedia information by touching an NFC mobile phone to tags located around the gallery. More
AT&T, Verizon, T-Mobile confirm Isis mobile payments joint venture
The new service is to be called Isis, will be introduced in key geographic markets “during the next eighteen months” and aims to ultimately eliminate “the need for consumers to carry cash, credit and debit cards, reward cards, coupons, tickets and transit passes.” More
Bling Nation to launch national US mobile payments service in early 2011
Bling Nation is set to roll out its mobile payments technology across the United States in early 2011, Forbes reports, and also plans to launch its service in other countries next year... More
Think&Go’s rental model makes it easy for retailers to test NFC
The near field communication specialist is offering a turnkey package that includes NFC application software and the opportunity to rent NFC add-ons so that all of a company’s customers in a particular location can be cost-effectively equipped to take part in a trial. More
Bling Nation adds mobile rewards and Facebook integration to merchants’ POS terminals
Bling Nation has launched FanConnect, a new platform that enables merchants to offer mobile rewards and connect with customers via social networking services at the checkout... More
Taggo lets brands reward Facebook fans at the point-of-sale
Singapore-based loyalty specialist Taggo has launched a new service that uses a wide range of existing contactless devices to identify consumers who are fans of a particular retailer or brand when they make a purchase — and provide them with rewards... More
First Data joint venture to offer mobile contactless loyalty service to merchants in UK and Ireland
AIB Merchant Services’ new Loyaltyplus service integrates Zapa’s mobile contactless technology into merchants’ POS terminals, enabling even the smallest retailer to offer an NFC-compatible customer loyalty programme — from only €30 a month. More
‘Mobile wallet solutions are our top priority’ says PayPal boss
The company is to “develop software that transforms mobile phones and other devices into ‘digital wallets’ that consumers can use to buy merchandise, keep coupons and store loyalty program data.” More
Apple patent introduces Products+ for NFC-based product promotions
Yet another NFC-related Apple patent application has been published, this time covering the use of an NFC phone to read a tag on a consumer product in order to obtain a benefit provided by the manufacturer or retailer... More
French retailers begin the move to NFC loyalty programmes
Three retailers in Nice are using Fidbook, an NFC loyalty application that works with a simple reader costing under €100 and avoids the need to upgrade to a contactless payments terminal. More
US Bank to test NFC in Q4 2010
US Bank is to run an NFC pilot from the fourth quarter of 2010, Brandon McGee reports from the Mobile Banking & Emerging Applications Summit in Las Vegas... More
Garanti Bank and Avea to launch commercial NFC service in Turkey in July
The bank and the mobile operator plan to issue 100,000 customers with an NFC SIM+antenna solution that will allow them to make payments with their mobile phones at more than 15,000 retailers in Turkey this year. More
NFC city pilot to go live in Nice on 21 May under ‘Cityzi’ banner
France’s mobile network operators and banks, along with Visa and MasterCard, the local transport operator, the city council and others will take part in Europe’s first pre-commercial NFC pilot — which will be identified by the new Cityzi brand. More
Facebook tests RFID-based location services — NFC on the way?
The All Facebook blog reports that Facebook is issuing RFID tags to all the delegates attending its f8 developer conference:... More
Vivotech partners with Taggo for NFC and sticker-based loyalty programmes
NFC specialist Vivotech has signed a partnership with Taggo, the sticker-based mobile loyalty programme platform provider founded by high profile customer loyalty specialist Aneace Haddad... More
SK Telecom and Hana launch SIM-based mobile contactless payments and promotions service
Korean consumers who sign up for a Hana SK Card credit account and pick up a new ‘13.56MHz RF SIM’ via a retail partner will then be able to store multiple credit, loyalty and membership cards and discount coupons on their mobile phone. More