Consumers purchasing specially marked bottles of wine produced by the Devil’s Corner winery in Tasmania will be able to enter a promotion and win rewards by tapping an NFC chip in the label or scanning a QR code... More
Jameson Irish Whiskey’s annual St Patrick’s Day limited-edition bottles this year include NFC tags that customers can tap to design their own custom label and enter a competition to win a personalised limited-edition bottle... More
Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize... More
Google is running a massive Android Pay promo in Australia with 200,000 prizes worth $1.6 million — Android Police — “The gist is that you must be setting up Android Pay for the first time, or you must have set up a card previously but never used it. When you set up a new card in Australia or use your existing card for the first time, you will kick off a 30-day promo. Each transaction (up to 10 per day) gives you a virtual envelope, which could award you up to $500 in gift cards when opened.”
US consumers will be given exclusive offers and discounts on purchases when they choose to make a payment using Apple Pay in stores across the Hayes Valley Shopping District and San Francisco Marina as part of Apple’s Lose your Wallet promotion... More
Consumers can now be offered the chance to win prizes related to the purchases they make both in-store and online by playing games such as scratch cards and slot machines that are integrated into a merchant’s payment confirmation pages online and at the payment terminal in a store. More
Drinkers of Jameson Irish Whiskey can access prizes and giveaways by tapping their phones against an NFC tag placed on a special edition bottle marking St Patrick’s Day in Ireland... More
Samsung Pay users in Singapore can add their EZ-Link NFC SIM cards to compatible Samsung devices and pay for public transport as well as retail purchases, in the same way as they would using their plastic EZ-Link contactless transit card... More
Mobile payments service Android Pay could have a game built into it, with prizes on offer, an APK teardown report from Android Police suggests... More
Samsung Pay is to launch a rewards programme in the US this week that will let users earn points for each purchase, which can be redeemed for items such as gift cards at participating stores, prepaid Samsung Rewards Visa gift cards, Samsung products “and more”, the company says... More
Canadians can now use the MintChip virtual currency to send and receive money through a P2P mobile app and make payments at participating merchants in Toronto’s Liberty Village neighbourhood by scanning a barcode... More
Supporters of Spanish football club Málaga Club de Fútbol (CF) can now get contactless payment wristbands branded with the club’s logo from their local CaixaBank branches and be rewarded for using the device... More
Readers of Packaging Digest magazine’s current print issue have the chance to win prizes by tapping their phone against an NFC-enabled cover produced by Cellotape Smart Products, Smartrac and Thinaire... More
Samsung is to run a seven city tour to promote the launch of Samsung Pay in the US... More
Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover... More
Attendees at this week’s HP Discover 2014 Conference in Las Vegas have been able to earn rewards for visiting all areas of the show by taking part in a mobile scavenger hunt... More
Chinese ecommerce giant Alibaba has unveiled Mashang Tao, a new platform that lets brands and merchants create QR codes that can be used to make purchases in stores, online and from printed advertisements, as well as provide a range of value-added services to consumers... More
Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
Portsmouth Football Club has added stickers containing NFC tags and QR codes to the back of seats in its stadium, enabling fans to enter a Man of the Match competition by tapping or scanning the sticker on the seat in front of them... More