Heineken uses BLE beacons to reward Kiwi consumers

Heineken Live

New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More



28% of UK shoppers want beacons in-store

More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals... More







Hill climb cars to include beacons

Vehicles taking part in British motor sports event The Broadmoor Pikes Peak International Hill Climb (PPIHC) will send notifications about section times, racer profiles, course map details and videos to a visitor’s smartphone using beacons supplied by KS Technologies... More











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