Starwood Hotels picks Bluetooth for mobile room keys that work on smartphones and Apple Watch

Starwood's SPG Keyless Bluetooth mobile key

Starwood Hotels & Resorts Worldwide has unveiled a mobile keyless entry system that will allow guests to use smartphones to unlock rooms using Bluetooth at 150 hotels around the globe by early 2015. The service will also be available via an Apple Watch app when the new wearable device ships next year, the hotel chain has told NFC World+. More



Swirl serves ads to shoppers inside stores

Swirl

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More


Welsh museum tests iBeacons

The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices... More



What's New in Payments

Patent provides insights into the inner workings of Apple Pay

Apple Pay patent application

A newly published Apple patent application provides insights into how the iPhone maker’s new Apple Pay service will work, how the company has optimized the iPhone’s NFC capabilities to ensure the best possible user experience at the point of sale, and how secure payment credentials will be provisioned onto secondary devices such as the Apple Watch... More









NFC World

23 Apple patents related to NFC and mobile payments

Apple patents

Apple has been steadily building a portfolio of patents related to NFC and mobile payments over recent years, from as far back as 2009. NFC World+ has reported on these as they have been published and links are provided here to details of 23 patents covering technical innovations and use cases in payments, mobile marketing, coupon delivery, gifting, event ticketing, content sharing, travel and beyond. More



Graceland uses Bluetooth beacons to guide Elvis fans

Elvis fans can see "room-specific content" as they tour the King's mansion with a borrowed iPad

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More


JD Sports adds BLE beacons

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”... More