Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

Carlsberg's Crowdit app
DOWNLOAD: NFC beermats in bars drive installation of Carlsberg’s Crowdit app

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app.

Customers will be able to tap their phone to the NFC beer mats to download the Crowdit app and will then be able to receive special offers and promotions prompted by the Bluetooth Low Energy (BLE) beacons installed in the pubs, “encouraging footfall and boosting sales for operators”.

Crowdit was launched by Carlsberg in Denmark in 2012 and lets users discover events taking place in their vicinity and get news from favourite venues as well as access special offers. A video shows how the service works:

The NFC and Bluetooth platform was supplied by proximity marketing specialist Tamoco.

“We are always looking for ways we can use technology to enhance the messages we deliver to our customers,” says Carlsberg’s Martin Majlund.

“Using proximity technology such as NFC and iBeacon allow us to do just that, and gives us the ability to deliver content that is relevant in both its context and timing. Being able to dynamically change the messages through the cloud based on factors such as time of day or day of week gives us a whole new dimension to connect with our customers.”

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