Residence Inn trials augmented reality

Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More


Westpac NZ unveils augmented reality banking app

INNOVATION: Westpac News Zealand augmented reality and 3D imaging app means balances, transaction history, spend locations and other information is presented in 3D

Westpac New Zealand is to release a mobile banking app that uses augmented reality and 3D imaging to let customers with an iOS device check their credit and debit card balances, make payments and find their closest bank branch... More






NFC World

USPS offers NFC discounts

The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More




NFC World

South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More



NFC World

Gartner places NFC in ‘trough of disillusionment’

Gartner Hype Cycle 2012

NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More