The US Postal Service is offering marketers a 2% discount if they incorporate NFC, 2D barcodes or augmented reality in their direct mail campaigns between August 1 and September 30, reports Direct Marketing News... More
Augmented Reality
Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
The Microsoft- and Accenture-owned IT company’s new solution allows consumers to select items promoted on interactive screens and then “drag and drop” them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
UK media agencies: NFC, HTML5 and mobile privacy are key challenges
NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found... More
South Downs Way gets NFC sign posts
“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More
Nokia unveils Windows Phone 8 devices with NFC
Both the flagship Nokia Lumia 920 and the Lumia 820 will come with NFC, the handset maker has announced, and NFC functionality will be included in WP8 apps from Vimeo, YouSendIt and the Michelin Guide. More
Gartner places NFC in ‘trough of disillusionment’
NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More
Eye to create world’s largest NFC out-of-home advertising network
The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More
DoD approves BlackBerry NFC phones
The US Department of Defense has added a number of BlackBerry 7 smartphones to the US Army and Defense Information Systems Agency (DISA)’s approved product list... More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More