The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru... More
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
Proxama has been selected by Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, to develop the Isis Mobile Wallet application for Blackberry 10 NFC devices... More
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly... More
Shares in NFC specialist Proxama are now trading on London’s AIM stock market under the ticker symbol “PROX”... More
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More
NFC World’s “Tap-to-Shop: NFC in Retailing” webinar is now available to view online... More
Tap-to-shop: NFC in Retailing, the next event in NFC World’s free educational webinar series, will be held from 14:00 to 15:00 BST on Tuesday 18 June... More
Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar... More
The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More
Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays... More
Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of its first technology providers... More
Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers... More
BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone... More
UK-based NFC specialist Proxama is expanding overseas with the opening of an office in the US... More
Digital agency Isobar has partnered with Proxama to offer NFC marketing campaigns to its UK clients... More
Two of the twenty teams which took part in last weekend’s Isobar Create London NFC app development event have received kick-starter funding they will be able to use to turn their apps into commercial products. More