NFC World

Ahold Delhaize to roll out NFC shelf edge labels in supermarkets across Europe

Nfc shelf edge label in front of coffee capsules

European supermarket group Ahold Delhaize is to equip its stores in the Netherlands, Belgium, Luxembourg, Greece, Czech Republic, Serbia and Romania with NFC-enabled electronic shelf edge labels that shoppers can tap to obtain more information about a product — and then add the items to their shopping basket so that they can self-checkout on their mobile phone... More




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Albert Heijn testing ‘tap to go’ technology — Ahold Delhaize — “The technology, which is being piloted at the AH To Go store at Ahold Delhaize’s support office in Zaandam, provides customers with a fast, efficient shopping experience by using a card or, in the near future, a smartphone. After registering via an app, customers can select an item, tap an electronic shelf card, and go. Within 10 minutes, the money will be automatically transferred from their bank account.”
















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