Jogtek launches passive NFC shelf-edge labels

Jogtek's NFC-powered electronic shelf edge label

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery.

The passive labels can be updated via an NFC phone and can also be used by NFC phone users to collect coupons or further information about a product. A video shows how the labels work, including how power from the phone is used to re-write the display:

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