Vehicle recognition used in ad campaign
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars... More
Outdoor advertising
Alzheimer’s Research UK promotes Christmas ad through Proxama’s beacon network
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign... More
Visa Europe launches ‘Cashfree and Proud’ campaign
Visa Europe has enlisted the help of UK actors Brian Blessed and Joanna Lumley to promote contactless payments through a ‘Cashfree and Proud’ campaign that will run from March to May... More
JCDecaux to roll out PowaTag across Denmark
Shoppers across Denmark will be able to make purchases from billboards, bus shelters and street furniture from outdoor advertising corporation JCDecaux subsidiary AFA JCDecaux via Powa Technologies’ mobile payments platform PowaTag... More
Clear Channel launches NFC advertising in the US and Canada
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Paramount promotes Noah with NFC
Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster... More
Clear Channel to take NFC advertising global
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More
NYC gets NFC ads at bus stops
Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS... More
AIB promotes Me2U via NFC
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland... More
Google Play Music gets NFC promotion on Australian public transport
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
Adelaide Airport adds NFC ads
NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals... More
Lloyds Pharmacy promotes new branding via NFC
Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country... More
Posterscope picks Proxama for out-of-home advertising
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
Disney runs NFC advertising campaign in France
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert... More
Metro delivers news to bus stops with NFC
For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK... More
NFC ads deliver recipes that change with the weather
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
UN prompts givers to feed hungry children with NFC
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC... More
NFC lamp post information service to launch in Tokyo
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
JanSport runs NFC outdoor ads in New York
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Clear Channel promotes NFC with prizes
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More