Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More
Outdoor advertising
Consumer awareness of NFC remains low across Europe
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
Universal Music launches NFC poster campaign in Paris
Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More
Samsung promotes Galaxy Note II with NFC campaign
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC... More
Australian supermarket Coles tests NFC payments and rewards
“This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience,” says the retailer. More
Clear Channel brings NFC to 10,000 ad panels across the UK
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
Rock the Vote picks NFC for poster campaign
Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign... More
JCDecaux UK picks Zappit for NFC
Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK... More
Casino to open world’s first NFC-enabled supermarket
Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More
Scotiabank targets young adults with NFC poster campaign
Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts... More
John Lewis outdoor ads invite NFC touches
UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London... More
Subaru picks NFC for Canadian car launch
Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More
Signbox lights up NFC outdoors
UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors... More
Orange launches Intel-based San Diego NFC phone
The Android NFC device will be available to Orange customers in the UK from 6 June, either on contract or for £200 (US$308) on pay-as-you-go. More
JCDecaux and Kinetic report results of Reading NFC advertising pilot
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Thinaire launches NFC marketing platform
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More
Survey finds consumers expect rewards for interacting with ads
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Thirteen major brands sign up for UK NFC advertising campaign
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
JCDecaux converts British town to NFC advertising
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising. More