NFC World

Sheep Inc uses NFC tags to let sweater buyers trace their purchase back to the original fleece

Sheep Inc: The world’s first carbon-negative fashion brand — Evening Standard — “Each sweater comes with an NFC tag on the hem, marked with a unique serial number. When scanned with a smartphone, the full details of the garment’s manufacturing journey and carbon-footprint are unlocked… In amongst all the information and insights on material origins, water usage and production techniques that appear when you scan the tag, is also the name of the sheep who provided the wool for your sweater.”




What's New in Payments

Snapchat opens empty shop that lets customers buy Lego clothing in AR

Snapchat is using AR to transform an empty shop into a pop-up Lego Wear Store — Evening Standard — “When you enter the store, you need to scan a Snapcode on the photo-sharing app, which uses augmented reality (AR) technology to showcase the clothes and in-store displays… Prospective buyers can purchase clothing through the integrated ‘shop now’ feature on Snapchat. This takes them through to the Lego Wear e-commerce site where they can select their preferred item and have it delivered to their home.”








What's New in Payments

Westpac launches designer wearable payments range

Hayden Cox and Westpac have teamed up to create wearable technology accessories that you’ll actually want to wear — Vogue — “The five designs include a convertible and waterproof two-in-one Band and Chain; a Slimline Keeper to add to your watch or fitness band; an ultra-minimal Incognito Pin ‘brooch-like’ set that includes four unique toppers; an anti-fashion late 70’s-inspired Nostalgia Pin; and an ‘out of site’ and internal-facing iron/sew on Centsitive Patch.”


What's New in Payments

H&M invests in Klarna to let fashion shoppers ‘try before they buy’

H&M and Klarna partner to elevate the modern shopping experience for consumers — H&M Group — “H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop… This will include frictionless instore, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the popular ‘try before you buy’ pay later service.”


NFC World

Slikhaar adds NFC tags to mens’ hair products

Thinfilm customer Slikhaar to launch interactive products in beauty and personal care market — Thinfilm — “Shoppers and existing customers will be able to touch their smartphone to the connected products — either in-store, at home, or on the go — to instantly join the Slikhaar community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social, and make online purchases.”


NFC World

NXP unveils high security NFC tags that let brands deliver digitally connected products at scale

A brochure explaining the NTAG 424 DNA's features, benefits and suggested applications is now available in the NFC World Knowledge Centre

PARTNER NEWS: NXP has launched two new NFC tags that incorporate both product protection and channel authentication security features, enabling brands to take advantage of the tag reading capabilities of both Android and iOS devices to roll out NFC-based customer communication and product authentication services at scale... More





NFC World

Sneaker Con uses NFC tags to verify the authenticity of traded trainers

Sneaker Con bets NFC will keep fakes off its new shoe-selling app — Engadget — “Every time you buy a pair from the Sneaker Con application, it’ll come with a physical tag attached to the shoes that features NFC. This Legit Tag comes loaded with information about the sneaker you’re getting (including the model name, size, condition and SKU number). To see that, all you have to do is open the Sneaker Con app and tap the authentication tab.”


NFC World

Adidas Soccer uses NFC to link special edition trainers to Spotify

Adidas celebrates Atlanta and the 2018 Major League Soccer All-Star Game presented by Target with speciality Speedfactory AM4MLS lifestyle shoe — Adidas — “The AM4MLS shoe will be the first of its kind to bring the sound of the city to life through an embedded NFC chip enabling the owner to access a Spotify playlist curated by Rich The Kid. Deeply rooted in Atlanta’s culture, the 21 songs aim to pay tribute to the city’s rich music history and its influence in artists across the country.”


What's New in Payments

Fossil to add NFC payments to multiple smartwatch brands?

FCC reveals seven new Wear OS watches with NFC from Fossil Group [U: Two more models] — 9to5Google — “The Fossil Group is comprised of several fashion brands, with Fossil, Skagen, Misfit, Michael Kors, and others all making Wear OS devices. In general, they share the underlying technology, but different casing, styles, and sometimes features.”