NFC World

NFC tags beat QR codes in Dutch retail pilot

Vic

“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More


NFC World

Hointer adds NFC to next generation store concept

Hointer's NFC tag in action

“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More







NFC World

Verizon demos NFC for retailers

Verizon Wireless and Alcatel-Lucent are demonstrating a range of mobile solutions for retailers at the CES show this week, including an NFC solution that enables a consumer to collect a coupon with their NFC device and then redeem it at an interactive Virtual Personal Stylist (VPS) kiosk... More



NFC World

Seibersdorf adds NFC to textiles

Seibersdorf's textile tag

The Austrian R&D company’s new textile tags use an antenna that can be woven into fabrics during manufacture, opening up a new market where NFC phones can be used to interact with fashion garments, workwear and a host of other new applications. More