Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers, to provide buyers with the ability to validate the authenticity of their €410 purchase.

An initial run of 300 pairs of Yeah sneakers are being made available exclusively from the Italian brand’s online store, fashion business publication WWD reports. A wider range of colour and texture combinations will then be made available in stores from December.

Next: Visit the NFCW Expo to find new suppliers and solutions