Golden Goose adds NFC tags to limited edition sneakers

A person showing off Golden Goose sneakers
SHORT RUN: Golden Goose’s latest shoes feature NFC tags to prove they are genuine

Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers, to provide buyers with the ability to validate the authenticity of their €410 purchase.

An initial run of 300 pairs of Yeah sneakers are being made available exclusively from the Italian brand’s online store, fashion business publication WWD reports. A wider range of colour and texture combinations will then be made available in stores from December.

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