NFC World

Amazon rolls out QR-based anti-counterfeiting platform

Amazon launches Transparency in Europe, India and Canada — Amazon — “Transparency is a product serialisation service that provides a unique code for every unit that is manufactured. Brands put these codes on its products and every time one of these products is ordered in Amazon’s stores, Amazon scans and verifies the code to ensure only authentic units reach customers. Additionally, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchased their units. Brands can also use Transparency to communicate unique unit-level information, including manufacturing date, manufacturing place, or other enhanced product information (eg ingredients).”





What's New in Payments

Google Pay goes live in Italy

Google Pay has arrived — Google Blog Italia (translation) — “Simply add a credit, debit or prepaid card (Maestro, MasterCard, Visa) issued by any of the supported banks and credit institutions to the Google Pay app — including Banca Mediolanum, Boon, Hype, Nexi, N26, Revolut, Widiba and, in the coming months, Iccrea Banca and Poste Italiane — to turn your Android smartphone into a wallet. Users can also activate the service directly in the mobile banking app of their bank.”


Italian debit card network Bancomat to provide mobile payments to 37m cardholders at 440 banks

Introducing Bancomat Pay: New digital payment services for 37 million Italians — SIA — “Bancomat Pay will integrate the Jiffy service, allowing PagoBancomat cardholders to pay, in stores and online, and to send and receive money in real time from their smartphone. Counting on the strength of the Bancomat brand, a watchword for security and simplicity, and on its widespread distribution, with about 37 million PagoBancomat cardholders and over 440 banks using its services, Bancomat SpA aims to develop the potential of the new digital payment service far beyond its current market penetration.”