Sheep Inc: The world’s first carbon-negative fashion brand — Evening Standard — “Each sweater comes with an NFC tag on the hem, marked with a unique serial number. When scanned with a smartphone, the full details of the garment’s manufacturing journey and carbon-footprint are unlocked… In amongst all the information and insights on material origins, water usage and production techniques that appear when you scan the tag, is also the name of the sheep who provided the wool for your sweater.”