Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More
Archive: The D2C Report
Welsh museum tests iBeacons
The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices... More
Hong Kong carrier SmarTone rolls out Bluetooth marketing platform to retailers
Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth... More
US Tennis Association serves up Bluetooth beacons at Flushing Meadows
The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the location, and push messages to fans... More
InMarket reports on attitudes to beacon messages
Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More
John Lewis invests in BLE
Upmarket UK department store chain John Lewis has invested £100,000 in Localz, a startup that uses Bluetooth beacons to improve the in-store shopping experience and has won the retailer’s first JLAB incubator program... More
Korea’s SK Planet buys US BLE offers platform Shopkick
Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More
Miami Airport provides airlines and retailers with open access to Bluetooth beacons
Miami International Airport has become the first in the world to use an open approach to deploying Bluetooth beacons across its footprint... More
Amazon adds Wishlist tweets
Amazon customers can now add items to their wish list directly from Twitter... More
Graceland uses Bluetooth beacons to guide Elvis fans
Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More
Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons
Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month... More
Downtown uses Bluetooth beacons to deliver orders to customers’ tables
A café in Palo Alto, California is using a new service developed by startup Downtown that lets customers order and pay for their meals with their mobile phone... More
JD Sports adds BLE beacons
UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”... More
IPC Media promotes magazine sales via convenience store beacons
Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite Week magazines... More
Levi’s Stadium adds BLE beacons
The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports... More
Two hundred US shopping malls to use BLE beacons for shopper marketing
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider Mobiquity... More
GameStop deploys BLE in stores
Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile... More
HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones while they shop”... More
Hillshire sells more sausages with BLE beacons
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
Festival uses BLE to gain insights into attendee activity
This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”... More