Barclays is to run a three month Bluetooth beacon technology trial at its Pinstone Street branch in Sheffield, UK, to alert bank staff to the presence of customers with disabilities... More
Archive: The D2C Report
Indian shopping malls to pilot iBeacon
Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports... More
Swirl reports positive consumer feedback on in-store beacon offers
Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon offers platform Swirl has found... More
Norwich buses get Bluetooth beacons that deliver offers to passengers on the move
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones... More
Saatchi & Saatchi designs beacon loyalty rewards for Japan’s TenTen Technologies
Japanese startup TenTen Technologies is to offer retailers USB-based Bluetooth beacons that plug into POS terminals and vending machines so that rewards can be issued automatically to users of the company’s mobile app when they make a purchase... More
inMarket hits 18% of US mobile shoppers
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More
Japan Airlines tests battery-free beacons at 13 airports
Bluetooth Low Energy (BLE) beacons that use energy harvesting technology to avoid the need to change batteries have been installed by Japan Airlines (JAL) at 13 major Japanese airports to provide users of its JAL Countdown mobile app with “real-time departure, gate and other timely information”... More
Melbourne beacon trial disappoints
Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival... More
Samsung launches Proximity mobile marketing platform
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More
The Shard gets BLE beacons
London’s highest viewing gallery is to deploy Bluetooth beacons 800 feet (243m) above the city at the top of its tallest building. Aruba will supply the The View at The Shard with BLE beacons and a software platform to deliver information about notable landmarks visible from the tourist attraction to visitors’ mobile devices... More
Aislelabs compares beacons
Toronto-based in-store marketing specialist Aislelabs has published an online comparison examining Bluetooth Low Energy (BLE) beacon hardware from 16 different vendors including Estimote, Kontakt and Gimbal... More
SK Planet to roll out Bluetooth beacons to 10,000 stores across Korea
SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More
Fresh & Easy tests ATM rewards
Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app... More
60% of consumers will share data with stores
A majority of Americans (60%) would be comfortable divulging information about themselves anonymously to their favourite stores, a new survey from Wearables.com and The Center for Generational Kinetics reveals... More
Football fans get BLE promos
UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country... More
Swirl serves ads to shoppers inside stores
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More
Bookatable tests iBeacon at 119 restaurants
Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location... More
Revolution Money founder raises funds for location-based marketing venture
Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More
Beep’nGo hits 5m downloads
Mobeam’s mobile coupon and offer app Beep’nGo has now surpassed five million downloads to compatible Android devices... More
Newspaper tests BLE beacons
Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app... More