Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon offers platform Swirl has found.
A survey of shoppers in North America who have received a beacon-triggered message over the past three months also found that 73% believe that beacon-triggered content and offers increase their likelihood of making a purchase.
According to the survey, 61% would would do more holiday shopping in stores that deliver mobile content and offers, 61% would visit a store with beacon marketing campaigns more often and 60% would buy more as a result of receiving beacon-triggered marketing messages.
“This holiday season, retailers with beacon marketing capabilities in place will have a distinct advantage over those who do not,” says Swirl CEO Hilmi Ozguc. “Early adopters are seeing remarkable results and generating highly valuable learnings that they are using to optimize future campaigns. For retailers who haven’t yet deployed beacon marketing programs, it should be a top priority for 2015.”