Walmart combines blockchain and QR codes to let Chinese consumers verify source of fresh produce in stores

Label on food

Walmart customers in China will soon be able to scan QR codes on stickers attached to fresh meat, rice, mushrooms, cooking oil and other produce to acquire detailed product information including “the source of the scanned products and geographic location received by Walmart, logistics process, product inspection report, and many more data points”... More



Pinterest rolls out QR-like Pincodes for stores, brands and magazines

Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”



How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”














Cardiff Blues fans get BLE beacon messages

Fans of Welsh rugby union club Cardiff Blues can now receive personalized messages and coupons on their mobile phone through Bluetooth Low Energy (BLE) beacons installed at the team’s stadium... More