Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
Adidas adds NFC to running shoes
Tags
Connecthings equips Nice bike rental stations with NFC tags
Contactless mobile services supplier Connecthings has added more than 200 NFC tags to Velo Bleu bike rental stations across the French city of Nice... More
Wireless Dynamics launches NFC case for iPhone 5
A version of Canadian NFC and RFID specialist Wireless Dynamics’ iCarte NFC case for Apple iPhones is now available for the iPhone 5... More
Wooshping adds music to Spotify playlists via NFC
UK-based Wooshping has shown how bands can use NFC tags to allow fans to add their music to Spotify playlists, so just tapping a smart poster can start a track playing... More
French retail chain to roll out NFC shelf edge labels to six hypermarkets
French supermarket chain E Leclerc is set to roll out NFC electronic shelf labels to six hypermarkets this year, following a successful introduction of the technology at a store in the Paris suburbs in late 2012... More
Billboard magazine puts on music with NFC tags
Billboard Brasil has trialled a special edition magazine with an NFC sticker on its front cover in São Paulo, and now plans to roll out another NFC edition across other areas of Brazil within the next couple of months... More
Winkworth estate agents adds NFC keyrings in London
Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers... More
Garanti Bank to launch NFC and QR payments in Romania
Swedish mobile payment specialist Seamless has partnered with Turkey’s Garanti Bank to launch its Seqr NFC and QR payments platform in Romania — and plans to launch the service in the UK later this year... More
Finnish book uses NFC tag for video content
Readers of a biography of former Nokia chief technology officer Yrjö Neuvo can access multimedia content by tapping an NFC tag inside the book’s back cover with their phones... More
Asus launches NFC Express reader
Asus has launched NFC Express, an external accessory for PCs that makes it easy to pair desktop computers and Android NFC phones and tablets so users can share data between devices and use their mobile phone as a remote control for their PC... More
Orange Spain adds NFC tag app
Orange Spain has launched a free Android app for reading and writing NFC tags... More
Samsung promotes NFC with Robbie Williams taxi cab competition
Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities... More
Yebhi.com launches NFC and QR virtual stores in Indian coffee shops
“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta. More
Milan airport installs 50,000 NFC tags
Malpensa Airport in Milan, Italy, has installed a new maintenance system that uses NFC phones and a network of 50,000 NFC and RFID tags attached to equipment and systems around the airport — including fire extinguishers, elevators, sprinklers and boarding bridges... More
NFC stickers impress retailers at Sydney show
NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually... More
JanSport runs NFC outdoor ads in New York
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Avnet to offer Identive NFC lines
Electronic components distributor Avnet is adding NFC and RFID readers, modules and tags made by Identive to its product range... More
BMW picks Smart-Tec NFC tags
Car maker BMW is using tags supplied by Smart-Tec in two NFC-enabled accessories, the NFC Smartphone Holder and the BMW Car Hotspot LTE, the Munich-based custom tag specialist reports... More
BaubleApp launches NFC jewellery for children
US-based startup BaubleApp has launched an NFC enabled children’s necklace that plays a different audio greeting each day via an NFC phone... More
Voyantic adds NFC tag test tool
RFID performance measurement specialist Voyantic has launched Tagformance HF, an evaluation system for measuring the performance, functionality and characteristics of RFID and NFC tags... More