A new tag IC that can wake up a host device when it senses another NFC device in close proximity is now available from chip maker NXP... More
NXP begins shipping NFC tags that can wake up a host device
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Starwood Hotels pushes app downloads with NFC in China
Starwood Preferred Guest, the loyalty programme from international hotel chain Starwood Hotels, is using NFC to help promote downloads of its newly launched Chinese Android app... More
FollowMeSticker.com adds NFC
FollowMeSticker.com has added NFC tags to its range of social media sharing stickers... More
Nike promotes running app via NFC
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
NFC Interactor WP8 app adds functions
NFC Interactor, the reader/writer app for Windows Phone 8 from Mopius, has expanded its suite of NFC functions... More
O’Dea offers designer wireless charging stations with NFC
Creative design studio O’Dea has developed a series of upmarket wireless induction charging pads that include embedded NFC tags... More
World Swimming Champs use NFC
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators... More
Rough Draft beer concept uses NFC to phone home
London-based print specialist Diginate has created Rough Draft, a concept interactive beer that uses NFC tags placed on beer bottles to send simultaneous messages to home, work and friends... More
Spanish hotel delivers guest information via NFC
The Aimia Hotel in the resort of Port de Sóller, Mallorca, is using NFC to provide information on local services to guests via a tap of a mobile phone... More
NFC Forum adds healthcare, handover and security standards
The NFC Forum has issued the Personal Health Device Communication (PHDC) Technical Specification and released two candidate specifications, Connection Handover 1.3 and Signature RTD 2.0... More
Japanese library adds NFC tags
A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a lending library into a modern “problem solving” service for local citizens... More
Topps promotes baseball cards with NFC
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
McDonald’s adds NFC games to restaurant tables
McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks... More
Google runs NFC campaign in Australian airports
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
Lycamobile adopts NFC for international workforce management
UK-based tracking system specialist Crystal Ball has implemented a new mobile tracking solution with NFC for the world’s largest mobile virtual network operator, Lycamobile, which is now going live with employees in sixteen countries... More
GeoToll uses NFC to manage RFID road toll payments
Transportation technology startup GeoToll is developing a tolling system that automatically takes payment as a vehicle passes a toll gantry, using a combination of NFC, RFID and GPS... More
NFC couponing service launches in Tokyo stores
Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and Softbank Mobile... More
French winery picks NFC tags for authentication
Prestigious Bordeaux winery Château Le Pin, which produces some of the most expensive wines in the world, has partnered with NFC object identification specialist Selinko to attach NFC tags to wine bottles so users can authenticate the vintage with the tap of their phone... More
UN prompts givers to feed hungry children with NFC
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC... More
Think&Go debuts NFC video game
Think&Go NFC has unveiled a phone-to-screen video game that makes use of its Dynamic NFC-Screen... More