NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks... More
Tapit powers Google I/O and Game of Thrones NFC promotions
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Denny’s tests mobile rewards
US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend... More
AT&T to introduce its own NFC platform for merchant offers, access control and more
US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it co-owns with Verizon and T-Mobile... More
Dress shirt maker offers NFC bonus
Upmarket Swedish dress shirt maker Four Levent is using NFC tags built into its garments to reward clients for referring new customers to its website... More
Hawaii gets iBeacon happy hours
Happy Hour Pal, a Honolulu-based startup that lets businesses promote special offers to users of its mobile app, is using Bluetooth LE beacons and Apple’s iBeacon service to push happy hour offers to consumers, Pacific Business News reports... More
Watch Dogs gets NFC promo
Games publisher Ubisoft is promoting its latest title with a ‘tap to play’ competition in UK video game stores... More
Top London shopping street installs beacons in 100 stores
One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a mobile app developed by landowner The Crown Estate... More
GE lets retailers send offers to shoppers via LED lighting
GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers, based on their precise location within a retail store... More
Silicon Craft unveils NFC smart poster with multiple touchpoints
Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and offers from a variety of different promoters... More
Groupon lets merchants redeem vouchers via BLE
Prepaid voucher provider Groupon has launched an iPad-based point-of-sale terminal that uses Bluetooth Low Energy (BLE) to let merchants “instantly recognize their Groupon customers as they enter their business, seamlessly redeem Groupons and save time and money.”... More
UK shopping centre runs multi-retailer NFC marketing pilot
A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores... More
DNP to add invisible smart ink to printed media
Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging and other printed media using a smartphone or other mobile device... More
Tribeca Film Festival fans get free passes via NFC
More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report... More
Warner Music distributes NFC guitar picks to fans
Fans attending gigs by Warner Music act The Wild Feathers have been provided with guitar picks containing an NFC tag... More
Total Produce pushes fruit and veg with NFC in supermarkets
International fresh produce distributor Total Produce is to provide consumers with access to videos, recipes, interactive games and content about the benefits of a healthy, balanced diet via NFC tag and QR code-equipped SmartStands located in supermarkets and convenience stores... More
Cantaloupe to run Isis promo
Cloud-based vending solutions provider Cantaloupe Systems has added support for the Isis SmartTap NFC platform and is to offer Isis Mobile Wallet users a “buy three get one free” promotion on purchases made at its cashless-enabled vending machines around the US... More
Philippines tourists get NFC info
A visitor information service that combines ebooks and mobile apps with NFC and QR codes placed at tourist attractions is to be expanded across the Philippines... More
Znap takes NFC to New York and Liverpool music festivals
Mobile payments provider Znap has showcased NFC payments at the New York Sound City conference and music festival and will also introduce its solution in the UK at a Liverpool Sound City event on May 20... More
Flypay raises £1m to develop NFC and QR based restaurant payment app
Flypay has raised £1 million from mobile payment specialist Entree Capital to further develop its restaurant-based mobile payment app, which uses NFC and QR codes to enable consumers to pay at their table at participating restaurants including UK-based chains Wahaca and Burrito Mama... More
Isis considers HCE as monthly growth hits 50%
US NFC venture Isis is considering using host card emulation (HCE) to store a user’s loyalty card and coupon information, the company has told NFC World, and is also looking into supporting HCE for credit card payments — should banks decide they want to use the technology... More