Top London shopping street installs beacons in 100 stores

Regent Street

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a mobile app developed by landowner The Crown Estate... More





NFC World

Clear Channel to take NFC advertising global

Clear Channel's Connect system in operation

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More


NFC World

Sony Music runs NFC promo

Foxes' new single is promoted in coffee shops with NFC

Sony Music is using NFC to promote artist Foxes’ new single ‘Let Go for Tonight’, using NFC-enabled standees placed at the point of sale in coffee shops located around London’s Oxford Street... More






NFC World

New York City to pilot NFC parking meters

The New York City Department of Transportation is to pilot test PayByPhone‘s mobile payments system, which is already live in San Francisco, Miami, London and Vancouver, in an 18 block area of the Belmont Business Improvement District in the Bronx... More


NFC World

TfL “not convinced” about NFC

Transport for London (TfL)

Transport for London (TfL), which is rolling out contactless card acceptance on London’s public transportation network and ran one of the world’s earliest NFC pilots in 2008, is “not convinced” about NFC, says Matthew Hudson, the statutory body’s head of business development for fares and ticketing... More


NFC World

London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More


NFC World

South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More